The analysis of visual merchandising strategies for showrooms, concept stores, monobrand stores, and department stores, will be the key elements of this course, along with the study and understanding of the tools used to create a strategic language for fashion brands. Students will develop a theoretical, analytical, and critical approach experiencing lessons, field trips and practical workshops. At the end of the course they will be asked to develop their own retail strategy.
This course is intended for final year university students or those with some initial work experience in the field willing to explore new opportunities combining strategy and creativity.
Area: Fashion Design
Crediti: 3 ECTS
Sessione 3: 9 Luglio - 19 Luglio 2024
Durata: 2 settimane
€ 1.795 for a 2-week session
€ 2.995 for a 4-week session
€ 4.195 for a 6-week session