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The Programme: overview

The MA combines a solid training in the marketing and integrated communication field with a rich variety of technical and artistic-expressive skills, for the production of real communicative outputs.  Through the work on real briefs, the students have the chance to put the acquired skills into practice and to undertake all phases of complex communication projects.

Over the MA, students will have the opportunity to:

  • Decode the elements and languages of communication as well as their contemporary cultural and imaginary contexts
  • Assess different languages of communication and identify the impact of the communication processes on today's socio-economic and cultural context
  • Manage complex communication projects, finding the right balance between the economic and the artistic-creative dimension
STUDY PLAN
<p>The Master of Arts allows students to deepen their knowledge and skills through specialised and advanced studies and to acquire the instruments necessary to develop complex communication outputs, through a practical workshop approach.</p> <p>Constanstly engaged in real projects and analysing the fundamental elements of&nbsp; marketing, integrated communication, and contemporary cultural scenarios, as well as thanks to interdisciplinary activities, students have the opportunity to confront the professional context, experiencing new creative and operational models which will support them in the development of a sound professional and project profile.</p> <p>&nbsp;<strong>FIRST YEAR</strong></p> <p>Introduces students to the visual communication project methodology in the field of graphic and branding and provide the basic knowledge of project management, from the economic-financial aspects to marketing, from research to briefing, through advanced studies in project</p> <p>methodology, art direction, phenomenology of contemporary arts.</p> <p>Through workshop experiences and theoretical lectures, students have the opportunity to deal with integrated marketing communication projects, to acquire a sound understanding and ability to execute a communication briefing and to develope effective solutions for complex projects.</p> <p>&nbsp;<strong>SECOND YEAR</strong></p> <p>Students deepen the project dimension with an application approach by implementing communication projects assigned by partner companies in the field of advanced studies of visual communication, art direction and editorial systems for art. Furthermore, a focus on design management addresses the issues of entrepreneurship, business modeling, start-up.</p> <p>A series of cross-disciplinary workshops, several project experiences, and the participation in international contests enable students to gain aware project methodology, knowledge and skills suitable for professional career.</p>

Department: Design and Applied Arts

Area: Communication and Graphic Design

Title Awarded: Second Level Academic Degree

Credits: 120 CFA

Starting: October 2021

Duration: 2 years

Languages: Italian and English

Campus: Milan

Our Faculty

Luca Poncellini
Design and Applied Arts Department Head
Design and Applied Arts Department Head
Luca Poncellini
<p><strong>Design and Applied Arts Department Head</strong></p> <p>Luca Poncellini is an architect and a designer with a PhD in the History of Architecture and City Planning. As a partner in the architecture office Cliostraat until 2009, he has curated projects and has lectured in Italy and in several countries throughout the world. His works have been exhibited at the Venice Biennale, at the Van Alen Institute in New York, at ETH in Z&uuml;rich, at MAGA in Gallarate and at Triennale Milano. In 2008 he co-curated the retrospective exhibition Laszlo Hudec, in collaboration with the Hungarian Consulate in Shanghai. Since 2013 he has been the Course Leader of the MA in Interior Design. Between 2015 and 2019 directed the research lab and the project C-Park. Since 2019 he has been Design and Applied Arts Department Head.</p>
Patrizia Moschella
Communication and Graphic Design Area Leader
Communication and Graphic Design Area Leader
Patrizia Moschella
<p>Sociologist of Cultural Processes, she graduated at Universit&agrave; Statale di Milano and has a PhD in Philosophy of Knowledge from the Planetary Collegium, Plymouth University (UK). She has collaborated with international research institutes (Universit&agrave; Statale di Milano, Eurisko, Doxa, RQ Qualitative Research, Synergia) and she participate in several interdisciplinary and interuniversity platforms for socio-cultural communication projects in collaboration with associations and institutions (Libera, Assessorato alle politiche sociali di Milano). Among her most recent publications: &ldquo;Genealogia e Universit&agrave;. Profezia, Scenario, Utopia&rdquo;, in A. Bianchi, G. Leghissa (edited by), <em>Mondi altri </em>(Mimesis, 2016). She has collaborated since 2004 with NABA, where she directs the Communication and Graphic Design Area and the BA in Graphic Design and Art, and she teaches Methodology of Research, Sociology of Cultural Processes and Future Scenarios (Brand Design specialisation).</p>
Fabio Pelagalli
Master of Arts in Visual Design and Integrated Marketing Communication Course Leader
Master of Arts in Visual Design and Integrated Marketing Communication Course Leader
Fabio Pelagalli
<p>With a degree in Communication Sciences from the University of Trieste, Fabio Pelagalli attended the Master in Digital Environment Design at NABA. He has been working at NABA since 2010, first as Academic Coordinator of NABA Communication and Graphic Design Area, then as Course Leader of the Academic Master in Creative Advertising. He has taught Software Art and Interactive System and Design Thinking at academic levels.</p>

Study and career opportunities

Study abroad programmes

NABA provides students with the opportunity to study abroad as part of their academic experience.
NABA Academic Coordination Office, in charge for the management of the exchange programmes, supports students in taking advantage of the international study opportunities through exchange programmes and promoting educational experiences thanks to a network including numerous prestigious international partner universities.


NABA counts more than 70 cooperation agreements with academies and universities through the Erasmus+ Programme in Europe and others international cooperation agreements with several universities outside Europe.

Companies and institutions placement

NABA has developed strong relationships with leading companies that provide internships for NABA students, including Young & Rubican, Ogilvy & Mather, Havas Worldwide, Leagas Delaney, Edizioni Condé Nast, Independent Ideas, Milano Venture Company, Provincia di Milano, Armando Testa, Carmi e Ubertis, Publicis, Upim, Arnoldo Mondadori Editore, Editrice Abitare Segesta, Lowe Pirella, McCann Erickson, McCann Erickson Italia, Saatchi & Saatchi, Velvet, Gruppo Editoriale L’Espresso, Il Sole 24 Ore, Lumen, Monster Italia, Publikompass, Comune di Milano, Harrods, Jannuzzi Smith, Emergency, Berlucchi Service, Leo Burnett, Giangiacomo Feltrinelli Editore, TBWA Italia, J. Walter Thompson, and Hearst Magazines.

COMPANIES

The MA in Communication Design cooperates or has cooperated with: Art Directors Club Italiano, Berlucchi, CosmoProf, Diesel, Ferrero, Fiera Milano International, Good 50x70 Association, Jacuzzi, Leo Burnett, Martini, McCann Erickson, Procter & Gamble, Regione Lombardia, Roberta di Camerino, SCF, Smartbox, and Start Milano.

After the Master of Arts

Continue your academic career:

  • Academic Master in Creative Advertising

 

Kick-off your career. Among the career opportunities:

  • Communication designer
  • Marketing professional
  • Art director
  • Copywriter
  • Strategic planner
  • Communication manager
  • User experience and interface designer
  • Brand designer
  • Social media manager
  • Digital strategist
  • Creative director