Fashion marketing management

The Fashion Marketing Management course aims to train a professional figure capable of managing the multidisciplinary complexities of the Fashion System, connecting the ideation and development phase of the product to marketing, communication, and distribution strategies. The course provides cultural, design, and management skills related to fashion supply chain and marketing management. Students will develop brand vision and identity projects, digital communication, and distribution starting from the knowledge of the product system and designing strategic processes related to the new demands of the digital marketing market and new models of creative entrepreneurship. The course will address topics related to the supply chain and sustainable design, with a view to a product-system perspective that can think innovatively about the socio-cultural and sustainable impact of the fashion industry.

*Under approval for A.Y. 2024/25

Over the BA students will have the opportunity to:

• gain the cultural, design, and technical competencies related to the fashion product
• develop brand identity and brand vision projects, in line with new market demands, digital marketing evolution, and creative entrepreneur models
• explore multidisciplinary approaches and new scenarios

NABA provides students with the opportunity to study abroad as part of their academic experience.

NABA Academic Coordination Office, in charge for the management of the exchange programmes, supports students in taking advantage of the international study opportunities through exchange programmes and promoting educational experiences thanks to a network including numerous prestigious international partner universities.

NABA counts more than 70 cooperation agreements with academies and universities through the Erasmus+ Programme in Europe and others international cooperation agreements with several universities outside Europe.

NABA has developed strong relationships with leading companies which provide internships for NABA students, including: Chanel, Gabs, Staff International, Hugo Boss, Valentino Fashion Group, Ratti, Bembercell, Missoni, Tirelli Costumi, Guccio Gucci, Luisa Beccaria, Gianni Versace, Carrera's, E. C. (Costume National), Corneliani, Lorenzo Riva, Trussardi, Moschino, Federico Sangalli, Jil Sander Italia, Kenzo, ETRO, Gentucca Bini & Father, Gruppo Miroglio, Furla, Ermenegildo Zegna, Mantero, AEFFE, Ports1961.

COMPANIES

The BA in Fashion Design cooperates or has cooperated with: A Shaded View on Fashion, Benny and Javier, Carrera, Comon, Corneliani, Cosmopolitan, DeN store, Diane Pernet, E.C. (Costume National), ETRO, Valentino Fashion Group. Filoscozia, Fiorucci, Gianni Versace, Gruppo Miroglio, Gucci, Herbal Essences, Jil Sander Italia, Kenzo, Lane Cardate, Lorenzo Riva, Max Mara, Missoni, Moschino, Museo Palazzo, Pandora, Pitti Filati, Valentina Premiere Vision, Ratti, Triumph, Trussardi, Voyeurs of the Ninja House, Woolmark, Elle, Tosca Blu, Gabs, Lectra, Biblioteca della Moda, Museo Palazzo Morando

Continue your academic career:

• Master of Arts in Fashion Design
• Master of Arts in Textile Design

Kick-off your career. Among the career opportunities:

• Product Manager
• Supply Chain Manager
• Brand Manager
• Merchandiser
• Fashion Buyer
• E-commerce Manager