The BA introduces students to the world of communication and new media combining the academic approach with the experimentation of the creative labs. Students learn how to deal with the project using the techniques and languages of graphic design, advertising, digital publishing, digital media, 3D and motion graphics, delivering real and effective projects for companies and associations.
Over the BA, students will have the opportunity to:
Department: Design and Applied Arts
Title Awarded: First Level Academic Degree
Credits: 180 CFA
Starting: October 2021
Duration: 3 years
Languages: Italian and English
Campus: Milan and Rome
Specialisations: your academic career
Deals with brand communication, widening the expertise in design and innovation of the visual and strategic brand image, in its whole digital development, focusing also on packaging, retail design and customer experience.
It deepens the visual and strategic image of brands in its whole extent on web, social media and experimentation with multimedia platforms through the writing in the audiovisual world, including its viral extension (from website to mobile apps).
It explores the graphic design of dynamics and multimedia devices, through the technical expressive expertise that belongs to the area of experimental visuality, transversal to languages and devices.
Study and career opportunities
NABA provides students with the opportunity to study abroad as part of their academic experience.
NABA Academic Coordination Office, in charge for the management of the exchange programmes, supports students in taking advantage of the international study opportunities through exchange programmes and promoting educational experiences thanks to a network including numerous prestigious international partner universities.
NABA counts more than 70 cooperation agreements with academies and universities through the Erasmus+ Programme in Europe and others international cooperation agreements with several universities outside Europe.
NABA has developed strong relationships with leading companies that provide internships for NABA students, including: Young & Rubican, Ogilvy & Mather, Havas Worldwide, Leagas Delaney, Edizioni Condè Nast, Independent Ideas, Milano Venture Company, Provincia di Milano, Armando Testa, Carmi e Ubertis, Publicis, Upim, Arnoldo Mondadori Editore, Editrice Abitare Segesta, Lowe Pirella, McCann Erikson Corporation, Saatchi & Saatchi, Velvet, Gruppo Editoriale L'Espresso, Il Sole 24 Ore, Lumen, Monster Italia, Publikompass, Comune di Milano, Harrods LTD, Jannuzzi Smith, Emergency, Berlucchi Service, Leo Burnett, Giangiacomo Feltrinelli Editore, TBWA Italia, JWT, Hearst Megazine.
The BA in Graphic Design & Art Direction cooperates or has cooperated with: 55DSL - Diesel, Absolut Vodka, Auditorium di Milano Giuseppe Verdi, L'Oreal Paris, Lipton, Praga International Marathon, Rolling Stone, Val Verde, San Benedetto, Bear, CDI, Croce Rossa Italiana, Libera, Silvian Heach, UNIMI – Facoltà di Medicina e Facoltà di Scienze Politiche, Comune di Milano - Assessorato Politiche Sociali, Glion.
Continue your academic career:
Kick-off your career. Among the career opportunities: