Through special multisensorial atmospheres related to the Herbal Essences world, the project redefines the bath room as a totally immersive space dedicated to the care of the self. The exhibition space includes a display of projects of products, fornitures and accessories related to the theme of bathroom, from both the masculine and the feminine point of view, all of them inspired by the peculiar features of Braun brand identity and by its traditional approach towards “good design”.