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The Project

Through special multisensorial atmospheres related to the Herbal Essences world, the project redefines the bath room as a totally immersive space dedicated to the care of the self. The exhibition space includes a display of projects of products, fornitures and accessories related to the theme of bathroom, from both the masculine and the feminine point of view, all of them inspired by the peculiar features of Braun brand identity and by its traditional approach towards “good design”.

A project developed in collaboration with the students of the MA in Communication Design and MA Product Design, concluded with an exhibition during the Milano Design Week, april 2014

Area: Communication and Graphic Design, Design
Courses: Product and Service Design, Visual Design and Integrated Marketing Communication
Campus: NABA Milan
Collaboration: Braun Herbal Essences

Projects for Braun

Projects for Herbal Essences

Videos

Project Leaders

Dante Donegani
NABA Design Advisor
NABA Design Advisor
Dante Donegani
<p>Architect and designer, after the Master in Design at Domus Academy, Donegani collaborated with Marco Zanuso and Andrea Branzi, and with Olivetti Corporate Identity. In 1993 he opened his studio D&amp;L with Giovanni Lauda working in several design areas. He has designed home and office products for Isuzu, Memphis, Stildomus, Luceplan, Edra, Kelebek, Rotaliana, Radice, Viceversa. Among his most celebrated projects: <em>Lisca </em>(Rotaliana, IF Product Design award 2005);&nbsp; <em>Multipot</em> (Rotaliana, mention at the XXI Compasso d&rsquo;Oro 2008); the chaise longue <em>Passepartout </em>(Edra), in the permanent collections of San Francisco MoMA and Triennale Milano; <em>Agronica</em>, designed with Andrea Branzi, in the collection of Centre Pompidou in Paris. His work appeared at Barcelona Biennale, Centre Pompidou, Triennale Milano, Venice Biennale. He directed the Master in Design at Domus Academy and he is part of NABA Faculty since 2013.</p>
Luca Poncellini
Design and Applied Arts Department Head
Design and Applied Arts Department Head
Luca Poncellini
<p><strong>Design and Applied Arts Department Head</strong></p> <p>Luca Poncellini is an architect and a designer with a PhD in the History of Architecture and City Planning. As a partner in the architecture office Cliostraat until 2009, he has curated projects and has lectured in Italy and in several countries throughout the world. His works have been exhibited at the Venice Biennale, at the Van Alen Institute in New York, at ETH in Z&uuml;rich, at MAGA in Gallarate and at Triennale Milano. In 2008 he co-curated the retrospective exhibition Laszlo Hudec, in collaboration with the Hungarian Consulate in Shanghai. Since 2013 he has been the Course Leader of the MA in Interior Design. Between 2015 and 2019 directed the research lab and the project C-Park. Since 2019 he has been Design and Applied Arts Department Head.</p>
Eros Gioetto
Project Leader
Patrizia Martello
Project Leader
Valeria Pelleschi
Project Leader
Pasquale Volpe
Project Leader
17
Students involved

Giulia Pellegrini, Isabela Benshimol, Samantha Caligaris, Davide Dicorato, Lorenzo Fioranelli, Alessandro Francescatti, Mafalda Galessi, Mati Jhurry, Yoogin Kim, Giulia Manelli, Guia Patrucchi, Giulia Pellegrini, Raziel Perin, Chiara Principe, Margherita Ramella, Gabriel Stoeckly, Zuo Zhaomin

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