The BA trains professionals who can drive innovation in the creative sectors, using smart technologies as a key tool for designing strategies, services, and products of the future. The course places AI at the heart of the curriculum, exploring its applications in marketing, communication, and entrepreneurial development processes. Students will acquire cross-disciplinary skills that combine technology, business, and creativity, enabling them to become hybrid professionals capable of working as developers, creatives, and start-up founders. The teaching approach focuses on “operational know-how” and practical experimentation, encouraging autonomy, entrepreneurial spirit, and collaborative work within multifunctional, multicultural, and multi-specialist teams.
Si, con la conclusione del corso in Marketing and Management for Creative Business otterrai il Diploma Accademico di 1° Livello.
*Il Diploma Accademico di 1° Livello del Corso Marketing and Management for Creative Business è equipollente ad una Laurea Triennale.
Department: Design and Applied Arts
Area: Communication and Graphic Design
Title Awarded: First Level Academic Degree*
Credits: 180 CFA
Starting: October 2026
Duration: 3 years
Languages: Italian and English
Campus: Milan
*Degrees recognised by the MUR
Faculty
Opportunità di studio e professionali
NABA provides students with the opportunity to study abroad as part of their academic experience.
NABA Academic Coordination Office, in charge for the management of the exchange programmes, supports students in taking advantage of the international study opportunities through exchange programmes and promoting educational experiences thanks to a network including numerous prestigious international partner universities.
NABA counts more than 70 cooperation agreements with academies and universities through the Erasmus+ Programme in Europe and others international cooperation agreements with several universities outside Europe.
NABA has developed strong relationships with leading companies that provide internships for NABA students, including: Young & Rubican, Ogilvy & Mather, Havas Worldwide, Leagas Delaney, Edizioni Condè Nast, Independent Ideas, Milano Venture Company, Provincia di Milano, Armando Testa, Carmi e Ubertis, Publicis, Upim, Arnoldo Mondadori Editore, Editrice Abitare Segesta, Lowe Pirella, McCann Erikson Corporation, Saatchi & Saatchi, Velvet, Gruppo Editoriale L'Espresso, Il Sole 24 Ore, Lumen, Monster Italia, Publikompass, Comune di Milano, Harrods LTD, Jannuzzi Smith, Emergency, Berlucchi Service, Leo Burnett, Giangiacomo Feltrinelli Editore, TBWA Italia, JWT, Hearst Megazine.
COMPANIES
The BA in Marketing and Management for Creative Business cooperates or has cooperated with: 55DSL - Diesel, Absolut Vodka, Auditorium di Milano Giuseppe Verdi, L'Oreal Paris, Lipton, Praga International Marathon, Rolling Stone, Val Verde, San Benedetto, Bear, CDI, Croce Rossa Italiana, Libera, Silvian Heach, UNIMI – Facoltà di Medicina e Facoltà di Scienze Politiche, Comune di Milano - Assessorato Politiche Sociali, Glion.
Continue your academic career:
Kick-off your career. Among the career opportunities:
AI marketing strategist
Creator marketing specialist
Community engagement specialist
Omnichannel specialist
Digital start-upper
Customer experience designer
Metaverse brand strategist
Creative entrepreneur
Business designer
Project manager
Innovation manager