QS World University Rankings® by Subject Art & Design: NABA is the Best Italian Academy of Fine Arts, in the Top 100 worldwide
Courses
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The Programme: overview

The Academic Master trains professionals capable of developing visual identity projects and communication strategies, integrating the professional skills of a visual designer with those of a brand manager, the competences of an art director with the tactical approach of a marketing expert, the agility of social media with the potential of new intelligent technologies. Through a programme that develops synergies between diverse skills and enhances interaction with companies, agencies and the corporate world, students acquire advanced methodological and creative skills for leading brand design strategies for local and global brands. 

Learning Objectives

During the Academic Master, students have the opportunity to:  

  • Identify contemporary cultural, social, behavioral trends and their impact on visual branding, analyzing the functional and symbolic relationship between audiences and brands, to implement customer activation strategies. 
  • Understand, synthesize, and design the value-creating components of a global brand experience, using contemporary media and new artificial intelligence tools. 
  • Develop dialogue with other disciplines (marketing and management, sociology, design, fashion, UX/UI design, etc.) to increase the complexity and effectiveness of the projects developed. 
STUDY PLAN
<p><span data-contrast="auto">Contemporary brand design is much more than simply defining a visual image:&nbsp;it's&nbsp;the creation of a rich and attractive structure capable of capturing the attention&nbsp;of customers&nbsp;and encouraging them to share the&nbsp;brand's values. In this regard, the Master&nbsp;course&nbsp;in Visual Brand Design provides in-depth skills and knowledge on how to design a brand's identity, integrating graphic design with strategic thinking, within a context encompassing contemporary visual culture, economics and social sciences, and artistic and technological experimentation.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></p> <p><span data-contrast="auto">The Master&nbsp;course&nbsp;in Visual Brand Design programme includes a section of theoretical courses and technical-methodological workshops designed to provide students with the conceptual and operational tools of the profession, and a section of workshops and design labs, where&nbsp;students are engaged in&nbsp;developing complex&nbsp;projects, in partnership with companies and agencies.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></p> <p><span data-contrast="auto">The programme includes a professional training experience (internship) and a final exam&nbsp;aimed at&nbsp;demonstrating&nbsp;comprehensively&nbsp;the&nbsp;skills&nbsp;and competences&nbsp;acquired&nbsp;during the&nbsp;whole learning trajectory.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></p>

Department: Design and Applied Arts

Area: Communication and Graphic Design

Title Awarded: First Level Academic Master Degree

Credits: 60 CFA

Starting: October 2026

Duration: 1 year

Languages: English

Campus: Milan

Our Faculty

faculty poncellini   Copy (1)
Luca Poncellini
Design and Applied Arts Department Head
Design and Applied Arts Department Head
Luca Poncellini
<p>Luca Poncellini is an architect and a designer with a PhD in the History of Architecture and City Planning. As a partner in the architecture office Cliostraat until 2009, he has curated projects and has lectured in Italy and in several countries throughout the world. His works&nbsp; have been exhibited at the Venice Biennale, at the Van Alen Institute in New York, at ETH in Z&uuml;rich, at MAGA in Gallarate and at Triennale Milano. In 2008 he co-curated the retrospective exhibition Laszlo Hudec, in collaboration with the Hungarian Consulate in Shanghai. Since 2013 he has been the Course Leader of the MA in Interior Design. Between 2015 and 2019 directed the research lab and the project C-Park. Since 2019 he has been Design and Applied Arts Department Head.</p>
faculty moschella
Patrizia Moschella
Communication and Graphic Design Area Leader
Communication and Graphic Design Area Leader
Patrizia Moschella
<p>Sociologist of Cultural Processes, she graduated at Universit&agrave; Statale di Milano and has a PhD in Philosophy of Knowledge from the Planetary Collegium, Plymouth University (UK). She has collaborated with international research institutes (Universit&agrave; Statale di Milano, Eurisko, Doxa, RQ Qualitative Research, Synergia) and she participate in several interdisciplinary and interuniversity platforms for socio-cultural communication projects in collaboration with associations and institutions (Libera, Assessorato alle politiche sociali di Milano). Among her most recent publications: &ldquo;Genealogia e Universit&agrave;. Profezia, Scenario, Utopia&rdquo;, in A. Bianchi, G. Leghissa (edited by), <em>Mondi altri </em>(Mimesis, 2016). She has collaborated since 2004 with NABA, where she directs the Communication and Graphic Design Area and the BA in Graphic Design and Art, and she teaches Methodology of Research, Sociology of Cultural Processes and Future Scenarios (Brand Design specialisation).</p>

Study and career opportunities

Career Services

NABA’s Career Services & Industry Relations Office can provide you with support and guidance during your transition from the academy to the professional world. Our staff can help you develop self-promotion tools and assist you during your first steps into the world of work.

The Office develops relationships with companies in order to set up internship agreements, employment opportunities, and interactive projects between students and businesses.

Companies and institutions placement

NABA has developed strong relationships with leading companies which provide internships for NABA students, including: Chanel, Gabs, Staff International, Hugo Boss, Valentino Fashion Group, Ratti, Bembercell, Missoni, Tirelli Costumi, Guccio Gucci, Luisa Beccaria, Gianni Versace, Carrera's, E. C. (Costume National), Corneliani, Lorenzo Riva, Trussardi, Moschino, Federico Sangalli, Jil Sander Italia, Kenzo, ETRO, Gentucca Bini & Father, Gruppo Miroglio, Furla, Ermenegildo Zegna, Mantero, AEFFE, Ports1961.

After the Academic Master

Kick-off your career. Among the career opportunities:

  • Brand Designer
  • Art Director 
  • Visual Designer
  • Visual Strategist
  • Brand Strategist
  • Social Media Manager
  • Communication Designer
  • Event Designer