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The Programme: overview

The Academic Master (starting in A.Y. 2022/23 subject to authorisation by MUR currently in progress) is an intensive study path that analyses the developments of the contemporary fashion system in terms of marketing, communication and culture, with the aim of preparing professionals in the digital marketing field, capable of creating specific contents and strategies for fashion and lifestyle brands. With the study of digital technologies, tools and media within theoretical and project-based courses, where lectures are complemented by seminars and thematic workshops, the students can develop a self-sufficient, innovative and sustainable approach.

Learning Objectives:

Over the AM, students will have the opportunity to:

  • understand Digital Marketing contents, expressive languages and tools specific for Fashion and Lifestyle fields
  • acquire design and strategic implementation competences dedicated to the Fashion and Digital system
  • develop aptitudes for teamwork and autonomous management skills to deal with industry several stakeholders

Department: Design and Applied Arts

Area: Fashion Design

Title Awarded: First Level Academic Master Degree

Credits: 60 CFA

Starting: October 2022*

Duration: 1 year

Languages: Italian and English

Campus: Milan


*subject to authorisation by MUR currently in progress

Our Faculty

Luca Poncellini
Design and Applied Arts Department Head
Design and Applied Arts Department Head
Luca Poncellini
<p><strong>Design and Applied Arts Department Head</strong></p> <p>Luca Poncellini is an architect and a designer with a PhD in the History of Architecture and City Planning. As a partner in the architecture office Cliostraat until 2009, he has curated projects and has lectured in Italy and in several countries throughout the world. His works have been exhibited at the Venice Biennale, at the Van Alen Institute in New York, at ETH in Z&uuml;rich, at MAGA in Gallarate and at Triennale Milano. In 2008 he co-curated the retrospective exhibition Laszlo Hudec, in collaboration with the Hungarian Consulate in Shanghai. Since 2013 he has been the Course Leader of the MA in Interior Design. Between 2015 and 2019 directed the research lab and the project C-Park. Since 2019 he has been Design and Applied Arts Department Head.</p>
Colomba Leddi
Fashion Design Area Leader
Fashion Design Area Leader
Colomba Leddi
<p>After a number of collaborations with many top fashion designers, including Nanni Strada, Colomba Leddi joined Frammenti in 1992, a group experimenting with artisanal techniques to be applied to the clothing sector. In 1996, she opened her own atelier of tailor-made, unique pieces, and her label can be found in some of the best Italian and foreign boutiques, including Biffi in Milan, Philippe Model Maison in Paris, HP Deco in Japan, Thimbloom in Korea and Bird Boutique in New Zealand. She has participated in several fashion fairs and group exhibitions in Italy and abroad, including Passeggiata evanescente, with Melina Mulas, at Galleria Le 5 Venice, in Venice (2010), W. Women in Italian Design at Triennale Milano (2016-2017), Documenta 2020 &ndash; Windows in pandemic, Tsinghua University Art Museum Beijing (2020). She also works as a theatre and cinema costume designer and has taught at many different universities and academies.</p>

Study and career opportunities

Career Services

NABA’s Career Services & Industry Relations Office can provide you with support and guidance during your transition from the academy to the professional world. Our staff can help you develop self-promotion tools and assist you during your first steps into the world of work.

The Office develops relationships with companies in order to set up internship agreements, employment opportunities, and interactive projects between students and businesses.

Companies and institutions placement

NABA has developed strong relationships with leading companies which provide internships for NABA students, including: Chanel, Gabs, Staff International, Hugo Boss, Valentino Fashion Group, Ratti, Bembercell, Missoni, Tirelli Costumi, Guccio Gucci, Luisa Beccaria, Gianni Versace, Carrera's, E. C. (Costume National), Corneliani, Lorenzo Riva, Trussardi, Moschino, Federico Sangalli, Jil Sander Italia, Kenzo, ETRO, Gentucca Bini & Father, Gruppo Miroglio, Furla, Ermenegildo Zegna, Mantero, AEFFE, Ports1961.

 

After the Academic Master

Kick-off your career. Among the career opportunities:

  • Digital marketing manager
  • Digital project manager and strategist
  • Digital content creator
  • Display and advertising creator
  • Web and social marketing manager
  • E-commerce manager
  • Digital PR
  • SEO manager
  • Community manager