Digital Entertainment Business

This one-year programme (First Level University Master’s Degree in Management of Creative and Cultural Industries, Major Digital Entertainment Business) prepares a new generation of professionals to operate within the rapidly evolving digital entertainment industry across cinema, streaming and digital platforms. Combining creative vision with managerial, strategic and production expertise, the programme explores how audiovisual content is developed, positioned, managed and distributed in highly innovative and competitive markets. Graduates will be equipped to work at the intersection of creativity, business and audience engagement, contributing to the growth and transformation of the contemporary media landscape.

During the Master, students have the opportunity to: 

• to understand the structures, dynamics, and business models of the contemporary digital entertainment industry, analysing its creative, production, technological, and commercial processes
• to apply managerial and strategic approaches to the development and coordination of audiovisual and entertainment projects, integrating creativity, innovation, and commercial sustainability
• to critically evaluate the impact of digital platforms and emerging technologies on global entertainment markets, with a focus on storytelling, ethics, and cultural production

NABA’s Career Services & Industry Relations Office can provide you with support and guidance during your transition from the academy to the professional world. Our staff can help you develop self-promotion tools and assist you during your first steps into the world of work.

The Office develops relationships with companies in order to set up internship agreements, employment opportunities, and interactive projects between students and businesses.

NABA has developed strong relationships with leading companies that provide internships for NABA students, including: The Walt Disney Company Italia, Zodiak Active, Fabrica Art & Media, Green Tomato, Next Media Lab, Cicciotun, Festival Internazionale del Film Locarno, Studio Azzurro, Mediaset, Cinerent, Running Tv International, Magnolia, 3Zero2TV, Spyder J. Film, You_are, Italian International Film, Cattleya.

The BA cooperates or has cooperated with: Next Media Lab, Cicciotun, Festival Internazionale del Film Locarno, Studio Azzurro, Mediaset, H3G, Rai 2, Trussardi, Officina Italia, MIR Cinematografica, Fondazione Cinema per Roma, Alice nella città, Milanomusica, Centri Porsche di Milano, Action Aid, About a film, Artissima, Alessi, Arexpo, Festival dei Popoli, Lumen Films, Indiana Production, Mercurio Cinematografica, Groenlandia.