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EN IT

Design

Master of Arts

Product and Service Design

Master of Arts in

Product and Service Design

The Programme: overview

The transition of the modern world from a “society of goods” to a “society of services” and the needed research of a sustainable relationship with nature and environment give today’s designers the chance to explore the ethics of design and the wideness of the design field more thoroughly. In constant interaction with lecturers and professionals, students become full-scale designers, capable of managing all the development phases of a project, from its conception to the production.

Over the MA, students will have the opportunity to:

Learn an integrated approach to design open to explore values and needs of a new, global humanity, as well as its sustainable relation to the environment
Anticipate the possible evolutions of the object's role as a physical terminal of virtual relation and interaction systems
Develop projects through experience-based, physical relations to the objects, experimenting with rapid prototyping systems and digital fabrication

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STUDY PLAN

The Master of Arts allows students to deepen their knowledge through highly specialised studies and to acquire the theoretical and practical instruments necessary to understand the product and service design methodological processes, in a practical workshop dimension. Through training, research and innovation experiences which deepen the main design issues with an innovative and interdisciplinary approach, students have the opportunity to confront the professional context, experiencing new creative and operational models for the global design world.   FIRST YEAR Connects project field studies and humanities to interpret social and cultural contexts in which products and services are placed, exploring techniques, materials and technologies for space representation, through studies in interior design, project methodology, 3D modelling and rendering, history of art, furniture design, brand design, design history. Through workshop experiences and theoretical lectures, students deepen their path developing cultural, theoretical and technical skills for a sound understanding of meanings and values linked to product design as an exchange between users and manufacturers and as a creative process.   SECOND YEAR Advanced studies in design, exhibition design, project culture, light design, design management and art direction reinforce knowledge and skills necessary to manage a product and service design project for complex public spaces, enabling students to handle the entire design process, from concept to executive design, including the strategies to present the project in all of its phases. In the wider educational scope of one of the most important cities in the world of contemporary design, the cross-disciplinary workshops and the different project experiences allow students to acquire a methodological approach suitable for professional career.

Department: Design and Applied Arts

Area: Design

Title Awarded: Second Level Academic Degree in Design

Credits: 120 CFA

Starting: October 2021

Duration: 2 years

Languages: Italian and English

Campus: Milan

Our Faculty

Luca Poncellini

Design and Applied Arts Department Head

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Claudio Larcher

Design Area Leader

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Valentina Dalla Costa

Master of Arts in Product and Service Design Course Advisor Leader

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Study and career opportunities

Study abroad programmes

NABA provides students with the opportunity to study abroad as part of their academic experience.
NABA Academic Coordination Office, in charge for the management of the exchange programmes, supports students in taking advantage of the international study opportunities through exchange programmes and promoting educational experiences thanks to a network including numerous prestigious international partner universities.

NABA counts more than 70 cooperation agreements with academies and universities through the Erasmus+ Programme in Europe and others international cooperation agreements with several universities outside Europe.

Companies and institutions placement

NABA has developed strong relationships with leading companies that provide internships for NABA students. Among them are: Aldo Cibic of Cibicworkshop, Azimut Benetti Group, Bonetto Design International, Festina Italia, Giochi Preziosi, Giorgio Armani, Intégral Ruedi Baur et Associés, Luxottica, Pininfarina Extra, Studio Italo Rota & Partners, Tagua, the Swatch Group, and Zanotta.

COMPANIES

The MA in Product Design cooperates or has cooperated with: Abitare, Bosch, Com-Tech, Comvert, Electrolux, ENI, Fondazione Pirelli, Giochi Preziosi, IKEA, Industreal, Jannelli & Volpi, L’Oreal, Leroy Merlin, Material Connexion, Momo Design, Orange, Parco Nord Milano, Pininfarina Extra, Regione Lombardia, Resinology, RossoCiliegia, Samsung, the Swatch Group, Tupperware, Vinavil, Waril, and Zanotta.

After the Master of Arts

Kick-off your career. Among the career opportunities:

Product designer
Service designer
UX/UI designer
Brand specialist
Product development manager
3D modelling specialist
Design manager
Brand designer
Art director

Collaborations

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