QS World University Rankings® by Subject Art & Design: NABA is the Best Italian Academy of Fine Arts, in the Top 100 worldwide
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What is a Service Designer?

A service designer is a professional operating in the world of services and UX (user experience) design, who designs and organises communication strategies and interactive service structures, applies design thinking methodologies in the analysis of material and immaterial ecosystems in which intervening, designs systems and solutions involving the interaction between real world and digital world, identifies all processes defining a user experience in the fruition of a service.

What does a Service Designer do?

Service designers design services and strategies starting from users’ basic needs, proposing or improving interactive scenarios.

A service designer designs digital and hybrid service experiences, starting from a business’s needs or imagining new and innovative digital applications. Service designers develop strategies and solutions to improve the interaction between humans and objects, an experience through a service proposal. They improve and solve problems, offering users’ involvement through interactivity.

Service designers analyse and study strategies to facilitate user’s experience by designing technological and communicative innovations. This is a highly sought-after professional figure, particularly important for start-ups and innovative companies.

What skills should a Service Designer have?

  • analysis and strategic research
  • ability to understandthe needs of a specific target group of users
  • ability to design interactive and technological solutions
  • ability to design solutions integratingvisual design, graphic representation and interface design.  
  • communication and design skills for software and digital applications
  • UX design and big data analysis skills

How to become a Service Designer?

To become a service designer, it is essential to have acquired a design methodology characterised by a critical approach and ongoing curiosity for all-round knowledge. You can become a service designer through a three-year training course (university degree or first-level academic diploma), which can be obtained at the end of a three-year course in the area of Design. In order to achieve a greater level of completeness and design maturity, through more specific and professionalising experiences, it is advisable to carry on studying, tacking on a two-year course (master's degree or second-level academic diploma) in Product & Service Design.

What to study to become a Service Designer?