The Design Marathon is a competitive 48-hour workshop that involves NABA’s best students in a challenge based on one or more project briefs suggested by international brands and companies.
Design Marathon is capable of turning planned projections, innovative and disruptive concepts into highly-achievable ideas.
Students from different academic areas are guided by mentors and tutors, under the constant supervision of the company and its stakeholders.
The entire event is designed to maximize visibility, online communication and viral diffusion on social networks.
Students: participants selection is based on skills, attitudes and background, in relation to the suggested brief.
Mentors: working groups are supported and coordinated by mentors and tutors to ensure quality results and professional project management.
Company: managers, corporate representatives, partners, influencers or stakeholders actively take part in the initiative, following the planning closely and pitching in with motivational and enriching interventions.