Luxury Brand Management

The Academic Master is an immersive didactic experience, equipping students with the tools to design innovative strategies that enhance the identity of luxury brands, exploring the dynamics of the target market, both in services and highend products, focusing on sustainability, digital innovation, and evolving consumption experiences. Combining theoretical lectures on branding and strategic management with workshops with leading industry companies, students will develop communication strategies based on new aesthetic and artistic languages, and the emotional aspects of the consumer experience, serving as the foundation for cross-media campaigns and international retail strategies.

During the Academic Master, students have the opportunity to: 

• To learn to analyse and interpret consumer behaviours, understanding their implications for luxury brands
• To acquire the skills needed to design and implement distincitve high-end product and service branding strategies that integrate unique and innovative elements
• To adopt tools to create and communicate exclusive and customised luxury experiences that enhance brand value and foster deep emotional connections with clients

NABA’s Career Services & Industry Relations Office can provide you with support and guidance during your transition from the academy to the professional world. Our staff can help you develop self-promotion tools and assist you during your first steps into the world of work.

The Office develops relationships with companies in order to set up internship agreements, employment opportunities, and interactive projects between students and businesses.

NABA has developed strong relationships with leading companies that provide internships for NABA students, including Young & Rubican, Ogilvy & Mather, Havas Worldwide, Leagas Delaney, Edizioni Condé Nast, Independent Ideas, Milano Venture Company, Provincia di Milano, Armando Testa, Carmi e Ubertis, Publicis, Upim, Arnoldo Mondadori Editore, Editrice Abitare Segesta, Lowe Pirella, McCann Erickson, McCann Erickson Italia, Saatchi & Saatchi, Velvet, Gruppo Editoriale L’Espresso, Il Sole 24 Ore, Lumen, Monster Italia, Publikompass, Comune di Milano, Harrods, Jannuzzi Smith, Emergency, Berlucchi Service, Leo Burnett, Giangiacomo Feltrinelli Editore, TBWA Italia, J. Walter Thompson, and Hearst Magazines.