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The Programme: overview

The BA (Hons) in Fashion Marketing Management at NABA London aims to train professionals capable of managing the multidisciplinary complexities of the fashion system, connecting the phases of design and product development with marketing, communication, and distribution strategies.

The course curriculum exposes students to a variety of educational experiences and provides them with cultural, design, and managerial skills related to fashion supply chains and marketing management. Throughout the programme, students develop projects in the fields of digital communication, brand vision, and brand identity. The course combines theoretical study with project-based learning experiences, allowing students to gain an in-depth understanding of the fashion industry from multiple perspectives.

Objectives

During the BA (Hons) programme, students have the opportunity to:

  • acquire cultural and technical-design skills related to fashion products

  • develop brand identity and brand vision projects aligned with emerging market demands, the growth of digital commerce, and new models of creative entrepreneurship

  • explore multidisciplinary approaches and envision new scenarios

Department: Design and Applied Arts

Area: Fashion Design

Title Awarded: BA (Hons) Fashion Marketing Management*

Credits: 360 UK credits (180 ECTS)

Starting: October 2026 

Duration: 3 years

Languages: English

Campus: London

 

*Subject to validation by Regent's University London

Foundation Course + BA (Hons) Fashion Marketing Management

The BA (Hons) Fashion Marketing Management is also available in combination with the Foundation Course, designed to provide students with the cultural and methodological foundations needed to successfully undertake the three-year degree.

Faculty

Colomba Leddi
Fashion Design Area Leader
Fashion Design Area Leader
Colomba Leddi
<p>After a number of collaborations with many top fashion designers, including Nanni Strada, Colomba Leddi joined Frammenti in 1992, a group experimenting with artisanal techniques to be applied to the clothing sector. In 1996, she opened her own atelier of tailor-made, unique pieces, and her label can be found in some of the best Italian and foreign boutiques, including Biffi in Milan, Philippe Model Maison in Paris, HP Deco in Japan, Thimbloom in Korea and Bird Boutique in New Zealand. She has participated in several fashion fairs and group exhibitions in Italy and abroad, including Passeggiata evanescente, with Melina Mulas, at Galleria Le 5 Venice, in Venice (2010), W. Women in Italian Design at Triennale Milano (2016-2017), Documenta 2020 &ndash; Windows in pandemic, Tsinghua University Art Museum Beijing (2020). She also works as a theatre and cinema costume designer and has taught at many different universities and academies.</p>
Alessandro Manzi
Bachelor of Arts in Fashion Marketing Management Course Leader
Bachelor of Arts in Fashion Marketing Management Course Leader
Alessandro Manzi
<p class="s4"><span class="s2">Alessandro </span><span class="s2">Manzi</span><span class="s2"> is Chief Creative Director and Partner of the K-448 and Accident agencies. Alumnus of </span><span class="s2">Politecnico</span><span class="s2"> di Milano, in his experience he has developed creative strategies and products for international companies i.e. Marella, </span><span class="s2">Kiton</span><span class="s2">, Aspesi, Prada, Gucci, </span><span class="s2">Msgm</span><span class="s2">, </span><span class="s2">Duvetica</span><span class="s2">, </span><span class="s2">Poltrona</span><span class="s2"> Frau, </span><span class="s2">Spotti</span><span class="s2">, Le </span><span class="s2">Sirenuse</span><span class="s2">, </span><span class="s2">Mantero</span><span class="s2">, and Silversea. He is Senior Lecturer and Subject Leader at NABA, Nuova Accademia Belle Arti and he teaches at </span><span class="s2">several</span><span class="s2"> Italian and international schools such as </span><span class="s2">Politecnico</span><span class="s2"> di Milano, </span><span class="s2">Poli.Design</span><span class="s2"> Master, MFI, DOMUS Academy, IED and many others. As a researcher, he is part of the &ldquo;FIP-Fashion in process&rdquo; collective of </span><span class="s2">Politecnico</span><span class="s2"> di Milano. He is also author of articles and Ted Talks about Theories on Sustainability in the Fashion System and on copying in the fashion industry.</span></p>
Nicoletta Morozzi
NABA Fashion Design Advisor
NABA Fashion Design Advisor
Nicoletta Morozzi
<p>Member of the Superior Council for the Italian Ministry of Cultural Heritage and Activities and Tourism, her professional activity spreads across fashion, art and design, through industrial and handcrafted knitwear collections, international fashion and design exhibitions, books publishing and collaboration with magazines, as well as the creation of textile artworks. Several projects started from her work in NABA: <em>Do-knit-yourself</em>, with the exhibitions <em>Do-it-jibun-de</em> at Muji Atelier in Tokyo, and <em>Dritto-Rovescio</em> at Triennale Milano, where the project <em>Family Dress</em>, a collective knitting artwork, was first presented, becoming a reference point for the new knitting world; <em>Milano-Cina, a design experience</em>, a project involving the Milan Chinatown community. She has held lectures and keynote speeches in Canada, China, Germany, India, Japan, Sweden, South Africa.</p>

Study Plan

First Year
  • Methodology of Design Processes
  • Tools and Methods

  • Textile Culture

  • Computer Graphic

  • History of Art

  • Interdisciplinary Workshops – Explorations

  • Marketing

  • Management Tools

  • Supply Chain

  • Brand Management

  • History of Costume

  • Fashion System

Second Year
  • Merchandising

  • Sustainability

  • Retail

  • Graphic Design

  • New Media

  • Interdisciplinary Workshops – Extensions

  • Luxury and Craftmanship Management

  • Legislation

  • Digital Strategies and Communication

  • Fashion Video

  • Semiotics

  • Photography

 

Third Year
  • Fashion Marketing Management

  • Soft Skills

  • Trend Research

  • Contemporary Arts

  • Interdisciplinary Workshops – Envisioning

  • Final Project

  • Brand Vision

  • New Digital Technologies

  • Career Perspectives

  • Fashion Styling

After the BA (Hons)

The skills acquired by graduates include a broad set of hard and soft skills that will enable them to enter the global market of design and creative industries, whether within collective organizations—design studios of any size, agencies, companies, production houses—or by pursuing a freelance career.

NABA regularly engages employers and faculty members to promote and support internship opportunities and to share job openings with students through a variety of initiatives dedicated to recruitment and professional development.

Career Paths

The BA (Hons) in Fashion Marketing Management with Foundation can lead to multiple career paths, including:

  • Product Manager

  • Sustainable Supply Chain Manager

  • Brand Manager

  • Merchandiser

  • Collection Manager

  • Fashion Buyer

  • Sales Manager

  • Account Manager

  • Trend Researcher

  • Social Media Manager

  • E-commerce Manager