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The Programme: Overview

The BA (Hons) Fashion Marketing Management at NABA London aims to train professionals capable of managing the multidisciplinary complexities of the fashion system, connecting the phases of design and product development with marketing, communication, and distribution strategies.

The course curriculum exposes students to a variety of educational experiences and provides them with cultural, design, and managerial skills related to fashion supply chains and marketing management. Throughout the programme, students develop projects in the fields of digital communication, brand vision, and brand identity. The course combines theoretical study with project-based learning experiences, allowing students to gain an in-depth understanding of the fashion industry from multiple perspectives.

Objectives

During the BA (Hons) programme, students have the opportunity to:

  • acquire cultural and technical-design skills related to fashion products

  • develop brand identity and brand vision projects aligned with emerging market demands, the growth of digital commerce, and new models of creative entrepreneurship

  • explore multidisciplinary approaches and envision new scenarios

Department: Design and Applied Arts

Area: Fashion Design

Title Awarded: BA (Hons) Fashion Marketing Management

Credits: 360 UK credits (180 ECTS)

Starting: October 2026 

Duration: 3 years

Languages: English

Campus: London

Fees: Pre-enrolment Fee: £4,000 | Fees for Domestic students: £10,900 | Fees for International students: £14,900

Applications are open for a scholarship up to £5,000.
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Foundation Course + BA (Hons) Fashion Marketing Management

The BA (Hons) Fashion Marketing Management is also available in combination with the Foundation Course, designed to provide students with the cultural and methodological foundations needed to successfully undertake the three-year degree.

foundation london

Faculty

faculty leddi (1)
Colomba Leddi
Fashion Design Area Leader
Fashion Design Area Leader
Colomba Leddi
<p>After a number of collaborations with many top fashion designers, including Nanni Strada, Colomba Leddi joined Frammenti in 1992, a group experimenting with artisanal techniques to be applied to the clothing sector. In 1996, she opened her own atelier of tailor-made, unique pieces, and her label can be found in some of the best Italian and foreign boutiques, including Biffi in Milan, Philippe Model Maison in Paris, HP Deco in Japan, Thimbloom in Korea and Bird Boutique in New Zealand. She has participated in several fashion fairs and group exhibitions in Italy and abroad, including Passeggiata evanescente, with Melina Mulas, at Galleria Le 5 Venice, in Venice (2010), W. Women in Italian Design at Triennale Milano (2016-2017), Documenta 2020 &ndash; Windows in pandemic, Tsinghua University Art Museum Beijing (2020). She also works as a theatre and cinema costume designer and has taught at many different universities and academies.</p>
Docente 375x375px Manzi Alessandro
Alessandro Manzi
Bachelor of Arts in Fashion Marketing Management Course Leader - Milan
Bachelor of Arts in Fashion Marketing Management Course Leader - Milan
Alessandro Manzi
<p class="s4"><span class="s2">Alessandro </span><span class="s2">Manzi</span><span class="s2"> is Chief Creative Director and Partner of the K-448 and Accident agencies. Alumnus of </span><span class="s2">Politecnico</span><span class="s2"> di Milano, in his experience he has developed creative strategies and products for international companies i.e. Marella, </span><span class="s2">Kiton</span><span class="s2">, Aspesi, Prada, Gucci, </span><span class="s2">Msgm</span><span class="s2">, </span><span class="s2">Duvetica</span><span class="s2">, </span><span class="s2">Poltrona</span><span class="s2"> Frau, </span><span class="s2">Spotti</span><span class="s2">, Le </span><span class="s2">Sirenuse</span><span class="s2">, </span><span class="s2">Mantero</span><span class="s2">, and Silversea. He is Senior Lecturer and Subject Leader at NABA, Nuova Accademia Belle Arti and he teaches at </span><span class="s2">several</span><span class="s2"> Italian and international schools such as </span><span class="s2">Politecnico</span><span class="s2"> di Milano, </span><span class="s2">Poli.Design</span><span class="s2"> Master, MFI, DOMUS Academy, IED and many others. As a researcher, he is part of the &ldquo;FIP-Fashion in process&rdquo; collective of </span><span class="s2">Politecnico</span><span class="s2"> di Milano. He is also author of articles and Ted Talks about Theories on Sustainability in the Fashion System and on copying in the fashion industry.</span></p>
faculty morozzi
Nicoletta Morozzi
NABA Fashion Design Advisor
NABA Fashion Design Advisor
Nicoletta Morozzi
<p>Member of the Superior Council for the Italian Ministry of Cultural Heritage and Activities and Tourism, her professional activity spreads across fashion, art and design, through industrial and handcrafted knitwear collections, international fashion and design exhibitions, books publishing and collaboration with magazines, as well as the creation of textile artworks. Several projects started from her work in NABA: <em>Do-knit-yourself</em>, with the exhibitions <em>Do-it-jibun-de</em> at Muji Atelier in Tokyo, and <em>Dritto-Rovescio</em> at Triennale Milano, where the project <em>Family Dress</em>, a collective knitting artwork, was first presented, becoming a reference point for the new knitting world; <em>Milano-Cina, a design experience</em>, a project involving the Milan Chinatown community. She has held lectures and keynote speeches in Canada, China, Germany, India, Japan, Sweden, South Africa.</p>
2026 img sito Diego Mattiolo
Diego Mattiolo
NABA Head of Education - London Campus
NABA Head of Education - London Campus
Diego Mattiolo
<p>Diego Mattiolo brings over a decade of experience in education management and business strategy with a strong record of driving organisational growth, enhancing student experiences, and leading international teams across global markets. Based in London, although originally from Italy, he combines deep expertise with a passion for organisational transformation connecting people, cultures, and ideas. He holds a Master&rsquo;s in TESOL, a Master&rsquo;s in Business and Communication, and a Bachelor&rsquo;s in Media Studies. Most recently School Director at EF International Language Campuses in London. His career reflects a blend of strategic leadership, cross-cultural engagement, and excellence.</p>

Course Details

Detailed information on structure, teaching, assessment, entry requirements and fees for the BA (Hons) Fashion Marketing Management delivered at the NABA London Campus.

Course Overview

Award title
BA (Hons) Fashion Marketing Management
Awarding body
Regent's University London
Mode of study
Full-time
Integrated Foundation
Available — with or without
Awarding body — agreement & renewal

The partnership agreement between NABA London Ltd and Regent's University London is reviewed periodically. The agreement was last renewed / confirmed in April 2026 and is due for review in 2031.

In the event that the agreement is not renewed, NABA London Ltd will inform enrolled students in a timely manner and take all reasonable steps to ensure continuity of their studies.

Start & end dates
  • Year 1: 5 October 2026 – 14 June 2027
  • Year 2: 4 October 2027 – 18 June 2028
  • Year 3: 2 October 2028 – 17 June 2029

Students requiring a UK Student Visa should use these dates as the basis for their visa application.

Campus location

The BA (Hons) Fashion Marketing Management is delivered at the NABA London Campus, Here East, Queen Elizabeth Olympic Park, 14 E Bay Ln, London E15 2GW.

All teaching, studio sessions, workshops and examinations take place at this single site. Students are not required to travel between multiple locations during their studies.

Professional accreditation (PSRB)

The BA (Hons) Fashion Marketing Management is not currently accredited by a professional, statutory or regulatory body (PSRB). Successful completion of this course does not confer membership of, or automatic entry to, any regulated profession.

Additional requirements may apply depending on the relevant professional body or regulatory authority.

Course Structure

Academic year organisation

The course is organised into two Terms:

  • Fall (October – January): 12 weeks + 1 week of intensive workshops
  • Spring (February – May): 12 weeks

An alternative intake (second entry point) is possible at Level 3 (Foundation) and at Level 4 (BA First Year) according to this calendar:

  • Spring (January – April): 12 weeks + 1 week of intensive workshops
  • Summer (April – July): 12 weeks

Teaching and learning activities during each Term require mandatory attendance. Each Term is followed by an assessment period and a break from academic activities.

Credits & contribution to final grade

The BA (Hons) Fashion Marketing Management is worth 360 UK credits (180 ECTS), with 120 credits per year of study and 60 credits for each Term. Each credit represents approximately 10 notional hours of study, divided between direct learning activities (lead events, seminars, supervised studio work) and self-guided learning.

All modules in Year 1 and Year 2 are worth 10 credits. Some modules at Level 3, related to the Final Project, are worth 20 credits.

Degree classification is based on a weighted average of grades awarded in Year 2 (30%) and Year 3 (70%).

Compulsory vs optional modules

All modules are mandatory. Elective subjects are not provided, with the only exception of the Interdisciplinary Workshops: you may choose a project topic among a range of different possibilities.

Timetable & Attendance

Timetable availability & teaching days

Classes take place from Monday to Friday, typically between 09:00 and 19:00.

Students with significant external commitments (employment, family care) are encouraged to discuss their circumstances with the Admissions team before applying.

Teaching & Learning

Contact hours per year (indicative)

The BA (Hons) Fashion Marketing Management schedules approximately 18–20 class contact hours per week at every level, although contact teaching hours may fluctuate from week to week. Practical activities and supervised studio work increase progressively from Year 0 to Year 3.

Types of teaching & learning activities

Through teaching and learning "by doing", we intend to provide you with that "artistic intelligence" — a combination of different forms of intelligence and a key asset for your future design-oriented career in the creative industry. These teaching methods may include:

  • Lead events
  • Lectures
  • Tutorials
  • Project development and rework
  • Studio work — different activities performed in classrooms (brainstorming sessions, co-design sessions, autonomous work)
  • Workshops — different activities performed in laboratories (tutorials, practical sessions on crafting tools and machinery, autonomous work)
  • Performances
  • Online asynchronous learning
  • Self-directed learning

The learning experience may also include site visits, field explorations and excursions. All teaching and learning experiences are meant to be inclusive, respectful of differences among people, and conducive to safe environments of self-expression.

Indicative class sizes
  • Studio sessions and workshops: max 28 students
  • Lectures and seminars: max 40 students
Independent study & total workload

Each credit represents 10 notional hours of study, divided between direct learning activities and self-guided learning (research, reading, sourcing, project development, lab activity). As a full-time student, you should expect to commit approximately 1,200 hours per year in total.

Direct learning activities represent approximately 40% of notional hours and self-guided learning approximately 60%.

Learning support & disability services

Academic support

Study skills, academic writing, research methods and time management. Contact the Head of Education at Diego.Mattiolo@naba.ac.uk, available Monday to Friday, 9 to 19.

Disability & additional needs

Students with disabilities, long-term health conditions, mental health difficulties or specific learning differences (e.g. dyslexia, dyspraxia, ADHD) are encouraged to disclose their needs to the Student Services team as early as possible. NABA London will arrange reasonable adjustments. See our Disability Policy on the regulatory documentation page.

Physical accessibility

The campus is designed to be accessible to all. Step-free access, ramps and automatic doors at key entrances, lifts to all floors, accessible toilets, designated disabled parking bays, clear wayfinding and wide, well-maintained pathways. Assistance on arrival can be arranged on request.

Counselling & wellbeing

Confidential wellbeing support including signposting to one-to-one counselling, wellbeing check-ins and guidance on stress, anxiety and mental health. Available weekdays; book via Student Services, with urgent cases prioritised. Workshops on wellbeing, resilience and self-care may also be offered throughout the year.

Assessment & Feedback

Assessment methods

The table below shows the indicative weighting (%) of each assessment type across Levels 3 to 6 for the BA (Hons) Fashion Marketing Management.

Assessment type Level 3Level 4Level 5Level 6
Portfolio36%64%56%52%
Presentations4%10%12%18%
Coursework4%16%12%
Workbook2%
Visual Analysis10%16%
Essay50%4%8%16%
Business Plan2%
Video8%
Share of mark Lower Higher

Figures are indicative and may be subject to review in line with Regent's University London academic regulations.

Formative assessment

Alongside formal graded assessments, the courses include regular formative assessment opportunities. Formative assessments are practice activities — such as mid-module critiques, draft submissions and peer review sessions — designed to help students develop their work and receive tutor feedback before final submission.

Formative assessment does not count towards module marks or degree classification. Each module typically includes at least one formative assessment opportunity.

Feedback turnaround time

NABA London aims to provide your grade and feedback no more than three working weeks following the submission deadline. Feedback is intended to support your learning and progression — you are encouraged to discuss it with your module tutor during office hours or at your scheduled tutorial.

Progression rules (year-on-year)

To progress from one year of study to the next, students must pass all compulsory modules at the required level. The minimum pass mark for each module is in line with Regent's University London academic regulations.

Students who do not achieve a pass mark will normally be given a further resit opportunity; resit outcomes are capped at the pass mark. The maximum number of permitted assessment attempts for any module is three: a first attempt, a capped resit attempt (if the first attempt was a fail) and a capped retake with attendance (if the resit attempt was a fail).

Full progression regulations: regents.ac.uk/policies

Condoned passes

In certain circumstances, a fail mark in one module may be offset — or "condoned" — allowing a student to progress without a retake. A condoned pass is recorded on your transcript.

Condonement is not automatic and is subject to the academic regulations of Regent's University London. Not all modules are eligible for condonement.

Full details: regents.ac.uk/policies

Entry Requirements

Academic entry requirements

Integrated Foundation Year

Applicants must normally have a recognised high school diploma or equivalent qualification, and an academic background suitable for preparatory study at UK Level 3. Minimum age: 17 at the start of the course.

BA (Hons) — UK students

Normally 80 UCAS tariff points or an equivalent qualification. Common examples: A Levels at Grade BB; BTEC National Extended Diploma MMP; Foundation Diploma Pass.

BA (Hons) — EU / International

International qualifications are considered on an individual basis, assessed using recognised UK comparison frameworks. Contact the Admissions team for guidance on equivalencies.

Mature students

We welcome applications from mature students with relevant experience; all applications are considered on an individual basis.

English language requirements

Applicants must demonstrate English language ability equivalent to CEFR B2:

  • Integrated Foundation Year: IELTS UKVI (Academic) — overall 5.5, with 5.5 in each component, or another recognised qualification at an equivalent level.
  • BA (Hons): IELTS Academic — overall 6.0, with no component below 5.5, or another recognised qualification at an equivalent level.

Contact the Admissions team for guidance on equivalencies.

Accreditation of Prior Learning (APL / RPL)

Applicants with some experience of higher education can enter one of our BA (Hons) courses. You can find our Admissions Policy on the regulatory documentation page.

Fees & Financial Support

Tuition fee increase policy (Years 2 & 3)

NABA reviews tuition fee levels annually and reserves the right to increase fees for academic years subsequent to the first year of entry by inflation (RPI excluding mortgage interest payments) and/or the maximum permitted by law or government policy (which may exceed the rate of inflation).

If NABA intends to exercise this right, it will notify students in writing by the end of June in the academic year before. If such changes negatively impact a student, they may request to change course or withdraw from the programme and will be entitled to a refund in accordance with our Refund Policy on the regulatory documentation page.

Costs included in the tuition fee

NABA London's annual tuition fee covers teaching, academic support, assessment and access to facilities.

Costs NOT included in the tuition fee

Depending on your course, you may incur additional costs not included in the tuition fee, such as materials, specialist equipment, software and optional study trips. Additional costs may vary depending on individual project choices. Indicative information is provided in the Course and Module specifications.

Accommodation & living costs

NABA London does not own its own student accommodation. Instead, we provide guidance on accommodation options to support you in arranging your housing. The cost of living in London varies depending on lifestyle and accommodation choice.

As a guide, students typically budget between £1,350 and £1,800 per month to cover living costs such as accommodation, food, transport and personal expenses.

For students requiring a visa, UK Visas and Immigration (UKVI) currently requires students to show they have £1,529 per month for living costs in London, for up to 9 months. As this figure may be updated, applicants should refer to the UKVI website for the most current requirements.

Student Loans Company — eligibility

The BA (Hons) Fashion Marketing Management at NABA London is not currently eligible for funding through Student Finance England. UK applicants should ensure they have appropriate funding in place before enrolment. Information on scholarships and any available fee reductions is provided on our website.

Study Plan

The modules taught across the three years of the BA (Hons) Fashion Marketing Management at NABA London.

  • Methodology of Design Processes
  • Tools and Methods
  • Textile Culture
  • Computer Graphic
  • History of Art
  • Interdisciplinary Workshops – Explorations
  • Marketing
  • Management Tools
  • Supply Chain
  • Brand Management
  • History of Costume
  • Fashion System
  • Merchandising
  • Sustainability
  • Retail
  • Graphic Design
  • New Media
  • Interdisciplinary Workshops – Extensions
  • Luxury and Craftmanship Management
  • Legislation
  • Digital Strategies and Communication
  • Fashion Video
  • Semiotics
  • Photography
  • Fashion Marketing Management
  • Soft Skills
  • Trend Research
  • Contemporary Arts
  • Interdisciplinary Workshops – Envisioning
  • Final Project
  • Brand Vision
  • New Digital Technologies
  • Career Perspectives
  • Fashion Styling

Career Opportunities

After the BA (Hons)

The skills acquired by graduates include a broad set of hard and soft skills that will enable them to enter the global market of design and creative industries, whether within collective organizations—design studios of any size, agencies, companies, production houses—or by pursuing a freelance career.

NABA regularly engages employers and faculty members to promote and support internship opportunities and to share job openings with students through a variety of initiatives dedicated to recruitment and professional development.

Career Paths

The BA (Hons) in Fashion Marketing Management with Foundation can lead to multiple career paths, including: