Illustration for Advertising

The course offers an initial approach to illustration as a creative and strategic tool for advertising communication. Participants will learn how illustrated images can tell stories, convey emotions, and uniquely contribute to defining a brand's identity. Through exploration of packaging, lettering, character design, and advertising campaigns, participants will discover the potential of traditional drawing and illustration as strategic creative instrumentsand will work with diverse styles and techniques, progressing from traditional tools and analog sketching to digital illustration methods.