Learning by doing a mix of theoretical lessons, field trips and practical workshops, the aim of the course is the analysis of visual merchandising strategies for showrooms, concept stores, mono- brand stores, and department stores. Students can understand the basis of fashion business and fashion buying, retailing and merchandising as a result of the analytical and critical teaching approach used during the course. Students will learn how to develop an idea to realize their own retail strategy as final project.
During the course, students could:
Area: Fashion Design
Credits: 3 ECTS
Session 2: July 12th – July 22nd 2022
Duration: 2 Weeks
Language: English
Campus: Milan
Tuition fees:
€ 1.795 for a 2-week session
€ 2.995 for a 4-week session
€ 4.195 for a 6-week session