Visual Brand - Milan

This course looks at how a brand identity is built and managed over time, and how it maintains consistency across multiple applications. The starting point is the way brands operate within the industry and the influence they have on people. Participants then study identity as a network of relationships between a brand, its sub-brands and the areas where it communicates. In lectures and workshops they design a visual identity system and learn how a brand’s strategy, mission and values shape the choices behind it. 

• Understand brand identity as a dynamic system.
• Design a structured visual identity system built on signs, colour, typography, images and compositional rules
• Apply the identity coherently across different touchpoints, platforms and media