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Introductory level

Learning by doing: a mix of theoretical lessons, field trips and practical workshops, this course focuses on the fashion industry through a business and management perspective. Students will be introduced to fundamentals such as fashion industry sourcing, supply chain, fashion buying cycle, vendor selection and fashion buying decision criteria, internationalization of fashion retailing, international branding.

Objectives

At the end of the course students, will have acquired:

  • necessary tools to understand the dynamic context of Italian and international fashion business
  • core elements of marketing
  • various marketing techniques and activities and their specific employment in the fashion business

Area: Fashion Design

Credits: 3 ECTS

Session 1: June 28th – July 8th 2022

Duration: 2 Weeks

Language: English

Campus: Milan

Tuition fees:
€ 1.795 for a 2-week session
€ 2.995 for a 4-week session
€ 4.195 for a 6-week session