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EN IT

Fashion Design

Summer Courses

Fashion marketing and
communication

SUMMER COURSES IN

Fashion marketing and
communication

Introductory level

This course focuses on the fashion industry through a business and management perspective. It will provide students the necessary tools to understand the dynamic context of Italian and international fashion business. Students will be introduced to fundamentals such as fashion industry sourcing, supply chain, fashion buying cycle, vendor selection and fashion buying decision criteria, retail brand marketing in the fashion industry, internationalization of fashion retailing, international branding, and flagship stores. This course is intended for students without any academic background in the specific subject area and for students attending their first year of university studies in Art and Design.

Requirements

This course is intended for students who have no background in fashion and who are attending or will attend their first year of university studies in art and design.

Download the Course Syllabus Buy Online

Area: Fashion Design

Crediti: 3 ECTS

Milan: Session 1 June 29th - July 9th

Rome: Session 2 13th - July 23rd

Duration: 2 Weeks

Lingue: English

Campus: Milan and Rome

Tuition fees:
€ 1.795 for a 2-week session
€ 2.995 for a 4-week session
€ 4.195 for a 6-week session

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Fashion marketing and communication

Introductory level

Fashion marketing and
communication