This course focuses on the fashion industry
through a business and management
perspective. It will provide students the
necessary tools to understand the dynamic
context of Italian and international fashion
business. Students will be introduced to
fundamentals such as fashion industry sourcing,
supply chain, fashion buying cycle, vendor
selection and fashion buying decision criteria,
retail brand marketing in the fashion industry,
internationalization of fashion retailing,
international branding, and flagship stores.
This course is intended for students without any
academic background in the specific subject
area and for students attending their first year of
university studies in Art and Design.