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The Project

"We are looking for creative projects to make a livery on a Porsche car inspired by the artistic style (musical, cultural, visual arts) of the 1960s, which recalls, in its original, personalized and absolutely distinguishable features, elements characterizing the source car inspiration and, in addition, reproduces characteristic stories of Milan".
That's how the project "Porsche 718 Boxster - Stories of Milan" has started – a collaboration between the Centri Porsche Milano and NABA for the design of a new livery for a Porsche model inspired by the Porsche 356 SC 1600 convertible owned by Janis Joplin.

Area: Communication and Graphic Design
Courses: Graphic Design
and Art Direction
Campus: NABA Milan
Collaboration: Centri Porsche Milano

Video

Project Leaders

Patrizia Moschella
Communication and Graphic Design Area Leader
Communication and Graphic Design Area Leader
Patrizia Moschella
<p>Sociologist of Cultural Processes, she graduated at Universit&agrave; Statale di Milano and has a PhD in Philosophy of Knowledge from the Planetary Collegium, Plymouth University (UK). She has collaborated with international research institutes (Universit&agrave; Statale di Milano, Eurisko, Doxa, RQ Qualitative Research, Synergia) and she participate in several interdisciplinary and interuniversity platforms for socio-cultural communication projects in collaboration with associations and institutions (Libera, Assessorato alle politiche sociali di Milano). Among her most recent publications: &ldquo;Genealogia e Universit&agrave;. Profezia, Scenario, Utopia&rdquo;, in A. Bianchi, G. Leghissa (edited by), <em>Mondi altri </em>(Mimesis, 2016). She has collaborated since 2004 with NABA, where she directs the Communication and Graphic Design Area and the BA in Graphic Design and Art, and she teaches Methodology of Research, Sociology of Cultural Processes and Future Scenarios (Brand Design specialisation).</p>
Angelo Colella
NABA Communication and Graphic Design Advisor
NABA Communication and Graphic Design Advisor
Angelo Colella
<p>Graphic and Type Designer, he worked on art and design exhibitions with Gianni Colombo, Emilio Isgr&ograve;, Lucio Del Pezzo, Gabriele Basilico, Marcello Morandini, and Christoph Broadbent. He designed and coordinated brand identity for many companies as Fiam Italia, Gualtiero Marchesi, Soci&eacute;t&eacute; Gen&eacute;ral&eacute;, PPG Univer, Archema, Poliform, he also was the responsible of the Prague International Marathon image and Czech Federation Basketball image. He worked as Creative Design Director for important international companies as Publicis, Republic Lab, Ebs Design, Arnold World Wide (Havas Group), Milano AD (Carpe Diem Group). He is associated with ADI PDA and Type Director Club of New York. He collaborated with NABA since the Academy foundation, at first as lecturer of Graphic Design, then as Director of Communication and Graphic Design Department.</p>
Laura Bottai
Project Leader
Antonio Motti
Project Leader
Antonio Anaclerio
Project Leader
105
Students involved

Chiara Marradi, Jessica Anselmini, Silvia Anesi, Bisi Valentino, Morelli Andrea, Re Davide, Giulia Surdo, Luca Toscano, Marina Villani, Laura Cutrona, Alice Urbani, Maya Yildirim, Adriana Zingaro, Sara Scandola, Ambra Vaccari, Keti Shanini, Celine Beranger, Francesca Libera Romanelli, Giacomo Annoni, Silvio Franco, Giovanni Molinero, Giorgio Pavesi, Ilaria Valleri, Ruggero Magrì, Marco Pozzi, Alessio Tanzi, Mattia Maggi, Ilaria Magnocavallo, Gaia Pedretti, Federica Ponz de Leon, Martina Romeri, Chiara Guglielmina, Alice Davidi, Filippo Armiraglio, Emanuele Caimi, Veronica Montaner, Giulia Molinelli, Sara Nicastro, Jeannine Psaier, Giulia Ameri, Martina Dal Molin, Greta Maruzza, Giorgia Paparoni, Timo Anzalone, Ousmane Kobe, Alessandro Lazzaro, Paolo Palazzo, Vittorio Marchetti, Leonardo Canzi, Daniel Von Jonston, Roberta Arena, Sandro Austero, Danilo Bentivoglio, Christine Fanara, Elio Minarchi, Barbini Martina, Bariatti Martina, Brazzale Chiara, Calabretta Greta, Casella Laura; Mohammad Mohammadzadeh, Beatrice Scotti, Camelia Bezzola, Lucrezia Colombo, Bisi Valentino, Morelli Andrea, Re Davide, Bruno Daniel Castellano, Alice Felicita Cubeta, Francesca Lopez, Nicole Dova, Sarah Fratellani, Giulia Goi, Karen Lanza, Giorgia Mattiato, Edoardo Chiaraluce, Gabriele Cassarà, Gaia De Zolt, Lucia Guglielmo, Mohammed El Hayoui, Filippo Manelli, William Roberto Mulas; Ma Xuan, Altea Serafin, Valentina Salvadori, Maria Luisa Suriano, Giorgia Spoto, Elena Molinari, Giada Migliorini, Carlotta Martesana, Alessia Rossi, Rainaldo Salvi, Alberto Vicini, Simone Vulcano, Giorgio Zanetta, Samantha Gaspari, Sonia Xu, Stefano Summo, Yeah Wen Sun, Benedetta Servalli, Dania Cattaneo, Chiara Consolo, Aleksander Tasovac, Elizabeth Cinalli

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