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The Project

Porsche has created its first car with an electrified soul and the challenge submitted to NABA led to the creation of videos / commercials to promote the brand's entry into the electric world that would bring out the German car manufacturer's dear and intrinsic themes such as attention for environmental issues, the commitment to innovation and technological excellence and the passion for the world of cars. All the contents created are calibrated on a communication and on specific messages for the identified targets and to satisfy the requests of the social networks, now essential in the advertising of a product.

Area: Media Design and New Technologies
Courses: Media Design and Multimedia Arts
Campus: NABA Milan
Collaboration: Centri Porsche Milano
SOCIAL PRIZE AWARDED PROJECT - C'era una volta
Studenti: Chiara Seveso, Asia Allegretti, Chiara Cordini, Beatrice Cabrini, Ilaria Mantovani, Beatrice Vasapolli

 

A Porsche with a feminine soul that clearly chooses which future to give to her existence.

AWARDED PROJECT - Change the future
Students: Luisa Maria Monika Bahl, Jose Rogelio Zepeda, Jinseo Lee, Danel Yovany Corrales Lainez, Ana Sofia Pacas Mora, Elisa Rosciglioni, Lina Roslanova Yotova, Sherin Kodikarage

 

Mobility and innovation meet and unite to change the future in a new and unique vehicle: the new Porsche Taycan.

AWARDED PROJECT - Le prime volte
Students: Giacomo Colombo, Sefora Marranca, Nicolò Pastrolin, Matilda Prisco, Bryan Melbert Saraza, Alessia Sauro, Andrea Vaccani

 

Each first time is a challenge with a thousand unknowns. This time the challenge is called electric.

AWARDED PROJECT - Sentire il cambiamento
Students: Francesco Bartoli Avveduti, Federico Demattè, Amedeo Zancanella, Matteo Falco, Stefano Camera, Davide Lionello

 

Changing is a proactive attitude and changing means keeping up with the times.

Credits

Vincenzo Cuccia
Bachelor of Arts in Media Design and Multimedia Arts Course Leader
Bachelor of Arts in Media Design and Multimedia Arts Course Leader
Vincenzo Cuccia
<p>Vincenzo Cuccia has a degree in Cultural Heritage from Universit&agrave; Statale di Milano and in Editing from the Milan Scuola Civica di Cinema e Nuovi Media. As part of his previous professional experience, he worked as an editor in advertising and television, where he collaborated with the RAI (Milan tv broadcast production area) on entertainment, culture and information channels. After working in the SAE Institute since 2009 as lecturer and then Academic Coordinator and Manager of the activity of undergraduate and postgraduate courses on the Creative Media campuses of Milan, Amsterdam, Athens, Barcelona, Brussels, Madrid, Paris and Stockholm, he has been Course Leader of the Bachelor of Arts in Media Design and Multimedia Arts Course Leader in NABA since 2017.</p>
Amos Bianchi
Set Design Area Leader
Set Design Area Leader
Amos Bianchi
<p>After completing a Degree in Philosophy and a Master in Communication at the Universit&agrave; degli Studi di Milano La Statale, as well as a Certificate Program in History and Philosophy at the Universit&agrave; Bocconi, Milan, Amos Bianchi obtained a PhD in Media Studies from the University of Plymouth (UK) in 2017. At NABA since 2011, he edited together with Giovanni Leghissa the book&nbsp;<em>Mondi Altri</em>&nbsp;(Mimesis 2016) and published several articles in academic journals. In 2019, he became a member of the scientific committee of the editorial series&nbsp;<em>La sensibilit&agrave; vitale</em>&nbsp;for Rogas Editions. His main field of research is on the ideas of Michel Foucault.</p>
Stefania Carbonara
Project assistant
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Students involevd

Chiara Seveso, Asia Allegretti, Chiara Cordini, Beatrice Cabrini, Ilaria Mantovani, Beatrice Vasapolli, Luisa Maria Monika Bahl, Jose Rogelio Zepeda, Jinseo Lee, Danel Yovany Corrales Lainez, Ana Sofia Pacas Mora, Elisa Rosciglioni, Lina Roslanova Yotova, Sherin Kodikarage, Giacomo Colombo, Sefora Marranca Nicolò Pastrolin, Matilda Prisco, Bryan Melbert Saraza, Alessia Sauro, Andrea Vaccani, Francesco Bartoli Avveduti, Federico Demattè, Amedeo Zancanella, Matteo Falco, Stefano Camera, Davide Lionello

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