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The Project

When you turn 20 it is time for a celebration! Porsche’s iconic 911 Speedster is celebrating its 20th anniversary by updating its logo. How to update an iconic product’s logo? By getting inspiration from the company’s heritage and identity, the car’s design, the silhouette, the speed and more.

Area: Communication and Graphic Design
Courses: Graphic Design
and Art Direction
Campus: NABA Milan
Collaboration: Centri Porsche Milano

Project Leaders

Patrizia Moschella
Communication and Graphic Design Area Leader
Communication and Graphic Design Area Leader
Patrizia Moschella
<p>Sociologist of Cultural Processes, she graduated at Universit&agrave; Statale di Milano and has a PhD in Philosophy of Knowledge from the Planetary Collegium, Plymouth University (UK). She has collaborated with international research institutes (Universit&agrave; Statale di Milano, Eurisko, Doxa, RQ Qualitative Research, Synergia) and she participate in several interdisciplinary and interuniversity platforms for socio-cultural communication projects in collaboration with associations and institutions (Libera, Assessorato alle politiche sociali di Milano). Among her most recent publications: &ldquo;Genealogia e Universit&agrave;. Profezia, Scenario, Utopia&rdquo;, in A. Bianchi, G. Leghissa (edited by), <em>Mondi altri </em>(Mimesis, 2016). She has collaborated since 2004 with NABA, where she directs the Communication and Graphic Design Area and the BA in Graphic Design and Art, and she teaches Methodology of Research, Sociology of Cultural Processes and Future Scenarios (Brand Design specialisation).</p>
Angelo Colella
NABA Communication and Graphic Design Advisor
NABA Communication and Graphic Design Advisor
Angelo Colella
<p>Graphic and Type Designer, he worked on art and design exhibitions with Gianni Colombo, Emilio Isgr&ograve;, Lucio Del Pezzo, Gabriele Basilico, Marcello Morandini, and Christoph Broadbent. He designed and coordinated brand identity for many companies as Fiam Italia, Gualtiero Marchesi, Soci&eacute;t&eacute; Gen&eacute;ral&eacute;, PPG Univer, Archema, Poliform, he also was the responsible of the Prague International Marathon image and Czech Federation Basketball image. He worked as Creative Design Director for important international companies as Publicis, Republic Lab, Ebs Design, Arnold World Wide (Havas Group), Milano AD (Carpe Diem Group). He is associated with ADI PDA and Type Director Club of New York. He collaborated with NABA since the Academy foundation, at first as lecturer of Graphic Design, then as Director of Communication and Graphic Design Department.</p>
Laura Bottai
Project Leader
Antonio Anaclerio
Project Leader
85
Students involved

Ferro, Fraula, Cristini, Morari, Palmieri, Paradisi, Pollastro, Provesi, Rossi, Sciotta, Gualandris, Leoni, Cavaliere, Rambaldi, Ramirez, Saponara, Di Lonardo, Forgione, Gentile, Spallacci, Beato, Burgo, Fucci, Pasqualini, Buonocore, Buzzi, Ottavi, Pelosin, Piatto, Romani, Sampieri, Giavina, Macri, Mori, Mazzola, Basei, Buscaroli, Casani, Cervelli, Gennari, Giarda, Kumar, Mariani, Genzini, Gazzignato, Mazzini, Militi, Nelli, Dell'oro, Gaiera, Muselli, Valentini, El Hafi, Buscaglia, Pisanu, Soldo, Fagandini, Pio, Rossi, Sartori, Fachechi, Ghielmi, Pesenti, Rizzo, Steri, Freni, Lazzaroni, Sardu, Illario, Natali, Anton, Massa, Mondonico, Vieyra, Cocco, Padella, Porti, D'Auria, Della Ratta, Diotallevi, Dervishi, Mularoni

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