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The Project

Porsche has created its first car with an electrified soul and the challenge submitted to NABA led to the creation of videos / commercials to promote the brand's entry into the electric world that would bring out the German car manufacturer's dear and intrinsic themes such as attention for environmental issues, the commitment to innovation and technological excellence and the passion for the world of cars. All the contents created are calibrated on a communication and on specific messages for the identified targets and to satisfy the requests of the social networks, now essential in the advertising of a product.

Área: Media Design and New Technologies
Cursos: Media Design and Multimedia Arts
Campus: NABA Milan
En colaboración con: Centri Porsche Milano
SOCIAL PRIZE AWARDED PROJECT - C'era una volta
Studenti: Chiara Seveso, Asia Allegretti, Chiara Cordini, Beatrice Cabrini, Ilaria Mantovani, Beatrice Vasapolli

 

A Porsche with a feminine soul that clearly chooses which future to give to her existence.

AWARDED PROJECT - Change the future
Students: Luisa Maria Monika Bahl, Jose Rogelio Zepeda, Jinseo Lee, Danel Yovany Corrales Lainez, Ana Sofia Pacas Mora, Elisa Rosciglioni, Lina Roslanova Yotova, Sherin Kodikarage

 

Mobility and innovation meet and unite to change the future in a new and unique vehicle: the new Porsche Taycan.

AWARDED PROJECT - Le prime volte
Students: Giacomo Colombo, Sefora Marranca, Nicolò Pastrolin, Matilda Prisco, Bryan Melbert Saraza, Alessia Sauro, Andrea Vaccani

 

Each first time is a challenge with a thousand unknowns. This time the challenge is called electric.

AWARDED PROJECT - Sentire il cambiamento
Students: Francesco Bartoli Avveduti, Federico Demattè, Amedeo Zancanella, Matteo Falco, Stefano Camera, Davide Lionello

 

Changing is a proactive attitude and changing means keeping up with the times.

Credits

Vincenzo Cuccia
Media Design and New Technologies Area Leader
Media Design and New Technologies Area Leader
Vincenzo Cuccia
<p>Vincenzo Cuccia has a degree in Cultural Heritage from Universit&agrave; Statale di Milano and in Editing from the Milan Scuola Civica di Cinema e Nuovi Media. As part of his previous professional experience, he worked as an editor in advertising and television, where he collaborated with the RAI (Milan tv broadcast production area) on entertainment, culture and information channels. After working in the SAE Institute since 2009 as lecturer and then Academic Coordinator and Manager of the activity of undergraduate and postgraduate courses on the Creative Media campuses of Milan, Amsterdam, Athens, Barcelona, Brussels, Madrid, Paris and Stockholm, since 2017 he has been BA in Media Design and Multimedia Arts Course Leader while from 2021 he is Media Design and New Technologies Area Leader.</p> <p>&nbsp;</p>
Michele Aquila
Set Design Area Leader
Set Design Area Leader
Michele Aquila
<p>After graduating in Architecture at the University of Florence, Michele Aquila becomes partner and project leader of Interaction Design Lab Srl, where he coordinates service and interaction design projects for clients in the public and private sector. From 2009 to 2010 he began his collaboration with NABA first as coordinator of the BA in Design and then as a lecturer. In 2011 he founded U10, a studio specializing in online publishing and new media. He later co-founded Tweetbook, an award-winning online service for publishing ebooks based on Twitter conversations. He has taught and held workshops in Italian and international institutions (Royal College of Arts, VCUarts Qatar, Kent State University Florence, Abadir) and was responsible for the programme of the Master in Interaction Design and of the Master in Service Design of Domus Academy from 2016 to 2022.</p>
Stefania Carbonara
Project assistant
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Students involevd

Chiara Seveso, Asia Allegretti, Chiara Cordini, Beatrice Cabrini, Ilaria Mantovani, Beatrice Vasapolli, Luisa Maria Monika Bahl, Jose Rogelio Zepeda, Jinseo Lee, Danel Yovany Corrales Lainez, Ana Sofia Pacas Mora, Elisa Rosciglioni, Lina Roslanova Yotova, Sherin Kodikarage, Giacomo Colombo, Sefora Marranca Nicolò Pastrolin, Matilda Prisco, Bryan Melbert Saraza, Alessia Sauro, Andrea Vaccani, Francesco Bartoli Avveduti, Federico Demattè, Amedeo Zancanella, Matteo Falco, Stefano Camera, Davide Lionello

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