What is a brand? It is a promise with a name and a value. The identity of a brand is communicated involving all the senses of the recipient: visual, olfactory, tactile, architectural and acoustic. Within the set of human senses, the course of Sound Branding aims at focusing on the value of sound in building a brand identity. The course combines critical-cultural knowledge, creative research and technical and technological practice with the analysis and design of the Sound Brand.
Area: Media Design and New Technologies
Credits: 3 ECTS
Session 2: July 12th – July 22nd 2022
Duration: 2 Weeks
€ 1.795 for a 2-week session
€ 2.995 for a 4-week session
€ 4.195 for a 6-week session