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Introductory level

What is a brand? It is a promise with a name and a value. The identity of a brand is communicated involving all the senses of the recipient: visual, olfactory, tactile, architectural and acoustic. Within the set of human senses, the course of Sound Branding aims at focusing on the value of sound in building a brand identity. The course combines critical-cultural knowledge, creative research and technical and technological practice with the analysis and design of the Sound Brand.

Objectives
  • acquire knowledge necessary for the production of sound branding project
  • introduce students to the sound dimension of the sound brand in all its practical features
  • apply the theoretical and technical knowledge in the different operational contexts of sound brand.

Area: Media Design and New Technologies 

Credits: 3 ECTS 

Session 2: July 12th – July 22nd 2022

Duration: 2 Weeks 

Language: English

Campus: Milan

Tuition fees: 
€ 1.795 for a 2-week session
€ 2.995 for a 4-week session
€ 4.195 for a 6-week session