What is a brand? It is a promise with a name and a value. The identity of a brand is communicated involving all the senses of the recipient: visual, olfactory, tactile, architectural and acoustic. Within the set of human senses, the course of Sound Branding aims at focusing on the value of sound in building a brand identity. The course combines critical-cultural knowledge, creative research and technical and technological practice with the analysis and design of the Sound Brand.
Area: Media Design and New Technologies
Crediti: 3 ECTS
Sessione 2: 12 Luglio - 22 Luglio
Durata: 2 settimane
Lingue: Inglese
Campus: Milano
Tuition fees:
€ 1.795 for a 2-week session
€ 2.995 for a 4-week session
€ 4.195 for a 6-week session
Early Bird Reductions: -20%
Apply by February 14th, 2022