Sound Branding

What is a Brand? It is a promise that has a name and a value. The identity of a brand is delivered through a complex apparatus that hits all the senses of the human being: sight, smell, touch, hearing - perception as a whole.

The unity of senses exponentially increases the possibility of assimilation. More the senses involved, more one learns and remembers. The aim of this course is to introduce students to the multisensory complexity of brands, focusing on the role of sound in emphasing the power of the brand. 

The course combines critical-cultural knowledge, creative research and technical process within the analysis and design a sound brand. Students will be introduced to the world of sound design and branding, and then guided in the production of a sound brand. At the end of the course students will have understood how to apply the tecniques of sound design to the branding process and hot to design and make a proper sound brand.

The course is addressed to students who have not a background in sound design and branding but have a strong interest in exploring this practices.