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The Project

With the projects developed by a group of selected students of the MA in Product Design, NABA has taken part to a special contest among the six five design schools of Milano, named “VELASCA DESIGN PROJECT – Ideas beneath the Tower” promoted by Urban Up, a project dedicated to improving the most important buildings owned by the Unipol Group. Students were asked to design an artefact that, anchored to the Italian design tradition, would stand out for its originality, innovation, uniqueness and exclusivity.

Area: Design
Courses: Interior Design
Campus: NABA Milan
Collaboration: Unipol Group

Project Leaders

Dante Donegani
NABA Design Advisor
NABA Design Advisor
Dante Donegani
<p>Architect and designer, after the Master in Design at Domus Academy, Donegani collaborated with Marco Zanuso and Andrea Branzi, and with Olivetti Corporate Identity. In 1993 he opened his studio D&amp;L with Giovanni Lauda working in several design areas. He has designed home and office products for Isuzu, Memphis, Stildomus, Luceplan, Edra, Kelebek, Rotaliana, Radice, Viceversa. Among his most celebrated projects: <em>Lisca </em>(Rotaliana, IF Product Design award 2005);&nbsp; <em>Multipot</em> (Rotaliana, mention at the XXI Compasso d&rsquo;Oro 2008); the chaise longue <em>Passepartout </em>(Edra), in the permanent collections of San Francisco MoMA and Triennale Milano; <em>Agronica</em>, designed with Andrea Branzi, in the collection of Centre Pompidou in Paris. His work appeared at Barcelona Biennale, Centre Pompidou, Triennale Milano, Venice Biennale. He directed the Master in Design at Domus Academy and he is part of NABA Faculty since 2013.</p>
Denis Santachiara
Project Leader
12
Students involved

Andrea Violante, Meeratchata Rujinarong, Yi Ting Chiang, Giorgio Romairone, Pablo Valls, Rita Mathe, Joan Guivernau Bartra, Bárbara Hernández, Catarina Madeira, Francesco Petracca, Stefano Annese, Jing Zhang

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NABA & Amsa

The BA Design students, together with Amsa (A2A Group), have developed innovative ideas and digital strategies focusing on the theme of circular economy and waste, in order to involve and improve the behavior of citizens in the Amsa’s collection system.

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Limonta attraverso l’archivio
_Limonta | 1893

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_MM

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