The Project
With the projects developed by a group of selected students of the MA in Product Design, NABA has taken part to a special contest among the six five design schools of Milano, named “VELASCA DESIGN PROJECT – Ideas beneath the Tower” promoted by Urban Up, a project dedicated to improving the most important buildings owned by the Unipol Group. Students were asked to design an artefact that, anchored to the Italian design tradition, would stand out for its originality, innovation, uniqueness and exclusivity.
