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The Project

NABA presents a series of projects, produced by the students of the BA Graphic Design and Art Direction within the Brand Design specialization, for two initiatives in the Milanese-third-sector, Prendi in casa (MeglioMilano) and Lab Barona Repair Café (La Cordata scs) within the project Milan 2035 - The coalition for youth housing.

On March 24th all the projects created within the Future Scenarios Course will be presented by the students during a live streaming curated by the Communication and Graphic Design Area, with the participation of Patrizia Moschella, Communication and Graphic Design Area Leader, Ester Manitto, lecturer of Future Scenarios Course, Monica Bergamasco from Prendi in casa – MeglioMilano and Giada Mascherin from Lab Barona Repair Café, with the participation of the Councilor for Education of the Municipality of Milan, Laura Galimberti.

Area: Communication and Graphic Design
Courses: Urban brand design
Campus: NABA Milan
Collaboration: La Cordata scs MeglioMilano

Project Leaders

Ester Manitto
Project Leader
Patrizia Moschella
Communication and Graphic Design Area Leader
Communication and Graphic Design Area Leader
Patrizia Moschella
<p>Sociologist of Cultural Processes, she graduated at Universit&agrave; Statale di Milano and has a PhD in Philosophy of Knowledge from the Planetary Collegium, Plymouth University (UK). She has collaborated with international research institutes (Universit&agrave; Statale di Milano, Eurisko, Doxa, RQ Qualitative Research, Synergia) and she participate in several interdisciplinary and interuniversity platforms for socio-cultural communication projects in collaboration with associations and institutions (Libera, Assessorato alle politiche sociali di Milano). Among her most recent publications: &ldquo;Genealogia e Universit&agrave;. Profezia, Scenario, Utopia&rdquo;, in A. Bianchi, G. Leghissa (edited by), <em>Mondi altri </em>(Mimesis, 2016). She has collaborated since 2004 with NABA, where she directs the Communication and Graphic Design Area and the BA in Graphic Design and Art, and she teaches Methodology of Research, Sociology of Cultural Processes and Future Scenarios (Brand Design specialisation).</p>

Related projects

Thè Family
_San Benedetto Thè

NABA and San Benedetto Thè present a new social campaign, idealized by the students of the BA in Graphic Design & Art Direction, for the entire range of Thè by San Benedetto.

Workshop
Notti Bianche del Cinema
_Alice nella Città

The students of the BA in Graphic Design and Art Direction, under the guidance of NABA Creative lab’s lecturers, created the new visual identity for Notti Bianche del Cinema’s communication. Notti Bianche del Cinema is the initiative with which Alice nella Città, the autonomous and parallel section of the Rome Film Fest dedicated to the younger generations, in collaboration with REGIONE LAZIO, participates in the #soloalcinema campaign, the new national plan for the reopening of cinematographic theatres.

Workshop
TIMVISION Floating Theatre Summer Fest 2021
_ Alice nella Città

The students of NABA BA in Graphic Design and Art Direction created the new communication project for TIMVISION Floating Theatre Summer Fest 2021, which will take place from June 24th to September 9th in Rome. The communication project was completed by the animated video opening of the prestigious Festival, realised by the students of the BA in Media Design and Multimedia Arts.