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The Project

NABA presents a series of projects, produced by the students of the BA Graphic Design and Art Direction within the Brand Design specialization, for two initiatives in the Milanese-third-sector, Prendi in casa (MeglioMilano) and Lab Barona Repair Café (La Cordata scs) within the project Milan 2035 - The coalition for youth housing.

On March 24th all the projects created within the Future Scenarios Course will be presented by the students during a live streaming curated by the Communication and Graphic Design Area, with the participation of Patrizia Moschella, Communication and Graphic Design Area Leader, Ester Manitto, lecturer of Future Scenarios Course, Monica Bergamasco from Prendi in casa – MeglioMilano and Giada Mascherin from Lab Barona Repair Café, with the participation of the Councilor for Education of the Municipality of Milan, Laura Galimberti.

Area: Communication and Graphic Design
Courses: Urban brand design
Campus: NABA Milan
Collaboration: La Cordata scs MeglioMilano

Project Leaders

Ester Manitto
Project Leader
Patrizia Moschella
Communication and Graphic Design Area Leader
Communication and Graphic Design Area Leader
Patrizia Moschella
<p>Sociologist of Cultural Processes, she graduated at Universit&agrave; Statale di Milano and has a PhD in Philosophy of Knowledge from the Planetary Collegium, Plymouth University (UK). She has collaborated with international research institutes (Universit&agrave; Statale di Milano, Eurisko, Doxa, RQ Qualitative Research, Synergia) and she participate in several interdisciplinary and interuniversity platforms for socio-cultural communication projects in collaboration with associations and institutions (Libera, Assessorato alle politiche sociali di Milano). Among her most recent publications: &ldquo;Genealogia e Universit&agrave;. Profezia, Scenario, Utopia&rdquo;, in A. Bianchi, G. Leghissa (edited by), <em>Mondi altri </em>(Mimesis, 2016). She has collaborated since 2004 with NABA, where she directs the Communication and Graphic Design Area and the BA in Graphic Design and Art, and she teaches Methodology of Research, Sociology of Cultural Processes and Future Scenarios (Brand Design specialisation).</p>

Related projects

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NABA for Venchi. The new Venchi's graphics and packaging designed by NABA

NABA students from the BA in Graphic Design and Art Direction reinvented the graphics and packaging for Venchi’s new collections for Easter, Chinese New Year, and the Mid Autumn Festival.

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Carolina Herrera x NABA: Supporting Women’s Creativity

A project that celebrates female talent and inclusion, supporting equal opportunities in the arts and design through the creative reinterpretation of Carolina Herrera’s iconic “Good Girl” stiletto by students from NABA’s Milan and Rome campuses.

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The Rinascente Milano window displays designed by students

Thanks to a collaboration with MSC Crociere, Rinascente Milano Piazza Duomo, and Dentsu Creative, students from the Design and Communication and Graphic Design Areas had the opportunity to design five window displays inspired by MSC’s core values.