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The Project

Graphic design contest launched by San Benedetto, the most important Italian beverage company, for a special edition of the new sleek drink cans launched into the market. Students were called to design three labels with three different colors that recollect the new tastes of San Benedetto tea: green aquamarine for the Green Tea with Aloe Vera, old rose for peach and pastel yellow for lemon.

Area: Communication and Graphic Design
Courses: Graphic Design
and Art Direction
Campus: NABA Milan
Collaboration: San Benedetto

Credits

Patrizia Moschella
Communication and Graphic Design Area Leader
Communication and Graphic Design Area Leader
Patrizia Moschella
<p>Sociologist of Cultural Processes, she graduated at Universit&agrave; Statale di Milano and has a PhD in Philosophy of Knowledge from the Planetary Collegium, Plymouth University (UK). She has collaborated with international research institutes (Universit&agrave; Statale di Milano, Eurisko, Doxa, RQ Qualitative Research, Synergia) and she participate in several interdisciplinary and interuniversity platforms for socio-cultural communication projects in collaboration with associations and institutions (Libera, Assessorato alle politiche sociali di Milano). Among her most recent publications: &ldquo;Genealogia e Universit&agrave;. Profezia, Scenario, Utopia&rdquo;, in A. Bianchi, G. Leghissa (edited by), <em>Mondi altri </em>(Mimesis, 2016). She has collaborated since 2004 with NABA, where she directs the Communication and Graphic Design Area and the BA in Graphic Design and Art, and she teaches Methodology of Research, Sociology of Cultural Processes and Future Scenarios (Brand Design specialisation).</p>
Angelo Colella
NABA Communication and Graphic Design Advisor
NABA Communication and Graphic Design Advisor
Angelo Colella
<p>Graphic and Type Designer, he worked on art and design exhibitions with Gianni Colombo, Emilio Isgr&ograve;, Lucio Del Pezzo, Gabriele Basilico, Marcello Morandini, and Christoph Broadbent. He designed and coordinated brand identity for many companies as Fiam Italia, Gualtiero Marchesi, Soci&eacute;t&eacute; Gen&eacute;ral&eacute;, PPG Univer, Archema, Poliform, he also was the responsible of the Prague International Marathon image and Czech Federation Basketball image. He worked as Creative Design Director for important international companies as Publicis, Republic Lab, Ebs Design, Arnold World Wide (Havas Group), Milano AD (Carpe Diem Group). He is associated with ADI PDA and Type Director Club of New York. He collaborated with NABA since the Academy foundation, at first as lecturer of Graphic Design, then as Director of Communication and Graphic Design Department.</p>
Antonio Anaclerio
Project Leader
Laura Bottai
Project Leader
Antonio Motti
Project Leader
10
Students involved

Francesco Di Biase, Sara Brunettini, Jacopo Labuz, Beatrice Bonato, Silvia Panicali, Ilaria Carnesecchi, Fabio Olgiati, Annalisa Pirrello, Sarah Portaluri, Gabriele Todisco

Related projects

Workshop
I love you
_San Benedetto

NABA students have developed multiple proposals for the new advertising campaign for San Benedetto tea, based on fresh new visuals for the three flavors of the drink.

Workshop
Sleek Cans, Special Edition 2016
_San Benedetto

We ask a creative exploration on the theme about the origins of tea culture, with reference to the East (China, Japan) but also to India. The elements of this exploration will be integrated in the current graphic setting, keeping as much as possible continuity in terms of basic colors and weight of the elements that make up the system.

Thè Family
_San Benedetto Thè

NABA and San Benedetto Thè present a new social campaign, idealized by the students of the BA in Graphic Design & Art Direction, for the entire range of Thè by San Benedetto.