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The Project

NABA graphic design students have developed multiple proposals for the new advertising campaign for San Benedetto tea, based on fresh new visuals for the three flavors of the drink.

Area: Communication and Graphic Design
Courses: Graphic Design
and Art Direction
Campus: NABA Milan
Collaboration: San Benedetto
Brief

Inspired by the San Benedetto "I Love You" campaign with Cindy Crawford signed by Gabriele Muccino, students are asked to create the graphics for the new San Benedetto cans. The spot conveys a mix of emotions to best express the link with purity, Italian history and tradition, and with that kind of beauty represented by the testimonial, at ease with herself and others. A beauty made of small attentions, harmony and balance, the same values that the actress finds in St. Benedict's tea.

Video

Project Leaders

Angelo Colella
NABA Communication and Graphic Design Advisor
NABA Communication and Graphic Design Advisor
Angelo Colella
<p>Graphic and Type Designer, he worked on art and design exhibitions with Gianni Colombo, Emilio Isgr&ograve;, Lucio Del Pezzo, Gabriele Basilico, Marcello Morandini, and Christoph Broadbent. He designed and coordinated brand identity for many companies as Fiam Italia, Gualtiero Marchesi, Soci&eacute;t&eacute; Gen&eacute;ral&eacute;, PPG Univer, Archema, Poliform, he also was the responsible of the Prague International Marathon image and Czech Federation Basketball image. He worked as Creative Design Director for important international companies as Publicis, Republic Lab, Ebs Design, Arnold World Wide (Havas Group), Milano AD (Carpe Diem Group). He is associated with ADI PDA and Type Director Club of New York. He collaborated with NABA since the Academy foundation, at first as lecturer of Graphic Design, then as Director of Communication and Graphic Design Department.</p>
Laura Bottai
Project Leader
52
Students
Gruppo A e B
Students involved

Brisse Charlene Jaquez, Flavia Marques, Liliana Principato, Rebecca Avalli, Simone Citron, Giuditta Zorzi, Martina Ambrosi, Valentina Bergna, Beatrice Danieli, Ilaria Pavone, Valentina Baronchelli, Sara Berardi, Federico Croci, Giorgia Di Lernia, Sofia Calgaro, Marco Cocozza, Giulia Ditel, Francesca Rossi, Francesco Conte, Filippo Finati, Francesca Montali, Consuelo Crespi, Dario De Stefano, Viola Masci, Lorenzo Paoletti, Riccardo Guidazzi, Domenico Carnimeo, Neva Florian, Marina Rocco, Alessia Tempestini, Federica Terenghi, Paola Pozzar, Edoardo Gaviglio, Roberto Marsanasco, Gabriele Mainente, Erica Caimi, Raffaella Sabella, Francesco Sbarra, Sijie Hong, Edward Alemanno, Yi Luna Lu, Denise Sagucio, Davide Avaltroni, Dennis Scotti, Alessandro Termine, Elena Casartelli, Daniele Franchi, Valeria Giovannini, Zeng Bi Zhan, Sara Cillerai, Marinela Lleshi, Isabella Petricca

56
Students
Gruppo C e D

Martina Guandalini, Francesca Liantonio, Maddalena Pesaresi, Enrico Rossin, Emanuele Rotoli, Ludovica Aguiari, Diana Laurenti, Giulia Torsiello, Elena Andrei, Giulia Barillaro, Danilo Casile, Paola Convertino, Mohamed El Habak, Sabrina Copertini, Anne-Sophie Maffezzoli, Veronica Marchiano, Giorgio Funaro, Federico Lo Presti, Luca Moro, Raul Taboada, Stefano Foschini, Marco Radaelli, Daria Miricola, Giorgia Bellondi, Leonardo Losio, Miriam Musumarra, Roberto Gualandris, Diego Zanchi, Samuele Sanguinetti, Luca Ariaudo, Alessandro Cassera, Francesco Fanizza, Andrea Zincolillo, Alessandra Mangiarotti, Angelica Lazzarini, Diana Uvidia, Beatrice Dehò, Greta Ghinelli, Simone Bollino, Darrel De Luna, Lorenzo Luciani, Federico Protti, Alice Falcone, Martina Morandi, Federico Manuli, Lisseth Sanchez, Cappelletto, Pastore, Tentori, Maggiano, Papa, Xu, Claudia Bagnoli, Valentina Piazza, Federico Simeoni, Giada Formolli.