QS World University Rankings® by Subject Art&Design: NABA Best Italian Academy and in the Top 100 worldwide
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The Project

Valverde-Spumador, member of the Refresco Group, a European trademark leader in the production of soft drinks and juices, launched the contest Fluid, creatività e comunicazione. The project required the delivery of graphic concepts for the customization of a six-bottle set of still and sparkling water, to be released for distribution within the venues of Expo 2015.

Area: Communication and Graphic Design
Courses: Graphic Design
and Art Direction
Campus: NABA Milan
Collaboration: Valverde

Credits

Patrizia Moschella
Communication and Graphic Design Area Leader
Communication and Graphic Design Area Leader
Patrizia Moschella
<p>Sociologist of Cultural Processes, she graduated at Universit&agrave; Statale di Milano and has a PhD in Philosophy of Knowledge from the Planetary Collegium, Plymouth University (UK). She has collaborated with international research institutes (Universit&agrave; Statale di Milano, Eurisko, Doxa, RQ Qualitative Research, Synergia) and she participate in several interdisciplinary and interuniversity platforms for socio-cultural communication projects in collaboration with associations and institutions (Libera, Assessorato alle politiche sociali di Milano). Among her most recent publications: &ldquo;Genealogia e Universit&agrave;. Profezia, Scenario, Utopia&rdquo;, in A. Bianchi, G. Leghissa (edited by), <em>Mondi altri </em>(Mimesis, 2016). She has collaborated since 2004 with NABA, where she directs the Communication and Graphic Design Area and the BA in Graphic Design and Art, and she teaches Methodology of Research, Sociology of Cultural Processes and Future Scenarios (Brand Design specialisation).</p>
Angelo Colella
NABA Communication and Graphic Design Advisor
NABA Communication and Graphic Design Advisor
Angelo Colella
<p>Graphic and Type Designer, he worked on art and design exhibitions with Gianni Colombo, Emilio Isgr&ograve;, Lucio Del Pezzo, Gabriele Basilico, Marcello Morandini, and Christoph Broadbent. He designed and coordinated brand identity for many companies as Fiam Italia, Gualtiero Marchesi, Soci&eacute;t&eacute; Gen&eacute;ral&eacute;, PPG Univer, Archema, Poliform, he also was the responsible of the Prague International Marathon image and Czech Federation Basketball image. He worked as Creative Design Director for important international companies as Publicis, Republic Lab, Ebs Design, Arnold World Wide (Havas Group), Milano AD (Carpe Diem Group). He is associated with ADI PDA and Type Director Club of New York. He collaborated with NABA since the Academy foundation, at first as lecturer of Graphic Design, then as Director of Communication and Graphic Design Department.</p>
Antonio Anaclerio
Project Leader
Laura Bottai
Project Leader
Antonio Motti
Project Leader
13
Students involved

Benedetta Vitelli, Tiziana Pesenti, Elisa Picchi, Margherita Niada, Silvia Scifo, Chiara Bianchi Cervini, Riccardo Rametta, Ludovica Ballerini, Xie Shiyun, Cecilia Benassi, Marco Martina, Erica Pizzetti, Riccardo Vecchi

Related projects

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The students of the BA in Graphic Design and Art Direction, under the guidance of NABA Creative lab’s lecturers, created the new visual identity for Notti Bianche del Cinema’s communication. Notti Bianche del Cinema is the initiative with which Alice nella Città, the autonomous and parallel section of the Rome Film Fest dedicated to the younger generations, in collaboration with REGIONE LAZIO, participates in the #soloalcinema campaign, the new national plan for the reopening of cinematographic theatres.

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TIMVISION Floating Theatre Summer Fest 2021
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The students of NABA BA in Graphic Design and Art Direction created the new communication project for TIMVISION Floating Theatre Summer Fest 2021, which will take place from June 24th to September 9th in Rome. The communication project was completed by the animated video opening of the prestigious Festival, realised by the students of the BA in Media Design and Multimedia Arts.

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The Agenzia per il Trasporto Pubblico Locale del Bacino della Città Metropolitana di Milano, Monza e Brianza, Lodi e Pavia has a new coordinated image realized by the students of the BA in Graphic Design and Art Direction of NABA, New Academy of Fine Arts.