NABA reaffirms its commitment to promoting an educational model that prepares creative minds through Artistic Intelligence to imagine scenarios and engage with constantly evolving professional futures.
This vision is embodied in the new campaign “Made for Every Future”, developed by Adverteam, the integrated communication agency of Next Group, which stems from a reflection on the role of artistic and design education in a contextwhere professions, skills and languages are undergoing constant and rapid transformation.
Choosing a creative study path today means giving oneself the opportunity to train the mind to imagine, interpret and shape futures that do not yet exist. This belief gives rise to the concept behind NABA’s new campaign, which takes the idea of a future world in which anything can happen to its furthest extreme, presenting unprecedented, surprising and “future-facing” professional scenarios: possible worlds that become visual proof of a creative mind capable not only of imaginingthem, but also of facing new challenges by turning them into reality.
The campaign translates this vision visually through hyperbolic and visionary images, alluding to professions, languages and contexts still to be defined. Extreme and imaginative scenarios thus become metaphors for the creative potentialof NABA students: minds trained to move across different disciplines, experiment with contemporary tools, technologies and languages, and consciously address the transformations shaping the world of work and the creative industries.
“The campaign tells the story of what makes the educational experience at NABA a transformative journey: the development of an open, interdisciplinary and adaptable mindset, ready to embrace change. In an increasingly fluid professional landscape, the value of education lies not only in the individual technical skills acquired, but in the ability to turn every scenario into possibility, every evolution into opportunity, and every future into a space to be designed”,comments Eleonora Manto, NABA Marketing Director.
The Doxa survey on the employment rate of the Academy’s students
The effectiveness of this approach is also confirmed by the results of the employment survey conducted by Ipsos Doxa, a leading market research company.
The 2026 survey highlights an employment rate of 92% within 1 year of earning the qualification among those who complete NABA Bachelor of Arts, Master of Arts and Academic Master programmes, confirming a figure that has grownsteadily over the years.
