NABA takes part to Milano Digital Week 2020
Scenari Futuri (Future Scenarios). The digital gallery that collects visions of a new future, imagined by NABA students.
For the third year in a row NABA takes part to Milan Digital Week’s schedule with the virtual project "Scenari future digital gallery", promoted by the Communication and Graphic Design Area, available online from May 25th to 30th.
Through the projects created by students during November 2019 workshop, applying creative experimentation to a professional and educational context, the digital gallery explores the possible scenarios that brands will face, with a focus on retail, mobility and sport sectors, as representatives and promoters of lifestyles and trends.
The starting point were the questions about our current lives that sparkled the imaginative fuse. How will we move in 10 years? How will we spend our spare time? Will we still be social animals or will a screen be enough to satisfy our desires? These were the questions leading both faculty and students to shuffle the cards and dip in the possible scenarios and the new paradigms of social behavior for brands to find brand new ways through integrated creative paths, always keeping technology and science at the center of the design process.
For Milan Digital Week 2020, a next step is also introduced: a narrative multiplier that re-elaborates the same proposals starting from the experience of the pandemic and from the need that brands have to face in order to find a new positioning for their own design and communication strategies.
Through the declination of the projects on Instagram and Twitter, the project asks students to rethink their proposals in light of the impact of the Covid-19 epidemic, involving their peers to join the initial projects with contributions and creative content to embrace many different narrative techniques.
Visit the digital gallery Here
The project was promoted and coordinated by Patrizia Moschella, Communication and Graphic Design Area Leader, along with NABA Lecturers Luca Ferreccio, Gabriele Ruscelli, Giacomo Ollari, Riccardo Baccani and with Maurizio Goetz, Gloria Puppi in collaboration with NABA students Sara Bornacin, Sofia Caprioglio, Gioia Chi, Sara Djala, Giulia Frezzato, Valentina Makar, Pamela Carla Porta, Araya Rujikanjanarat, Armand Talpà.