Four projects from the Communication and Graphic Design Area won the podium at the XXII edition of the Spot School Award, Mediterranean Creativity Festival - The Youngest Award. Students' works have earned NABA the Silver School Trophy for the overall quality of entered campaigns. The international competition for graphic design, advertising and communication students comes from the collaboration between Caritas Italiana, AIDO, and other partners.
Awards at the advertising and communication contest
Among the awarded projects, "Tu puoi scegliere" ("You can choose") and "Certe decisioni ti cambiano la vita" ("Some decisions change your life") are ex aequo in the third place in the Press Section. Both were born within the MA in Visual Design and Integrated Marketing Communication under the guidance of Fabio Pelagalli (Course Leader of Communication and Graphic Design Area MAs) and NABA lecturer Luca Pedrani. By Alex Bereveanu, Christian Bonolo, Edoardo De Maglie, and Nicolò Malerbi, the first campaign springs from the brief of Caritas Italiana. It aims to raise awareness about the migration phenomenon by inviting the observer to make a visual choice between two images and to make a second choice for those who cannot make choices. From the AIDO brief, "Certe decisioni ti cambiano la vita" ("Some decisions change your life") by Rachele Bonini, Laura Pizzo, Chiara Salomone, and Ni Zhexi takes shape. The project tells the stories of people who have donated or received donations.
In the Digital Section, the third place went to students of the BA Course in Graphic Design and Art Direction from the Rome campus, Weerasekara Arachchige, Hiruka Kawinda, Beatrice Orlandi, Maria Papa, and Beatrice Tamburro. Their project also responded to the Caritas Italiana brief and was developed under the supervision of Assunta Squitieri (BA in Graphic Design and Art Direction Advisor Leader at the Rome campus). The proposal stems from the partnership between the confessional organization for charity promotion and the Just Eat platform. It aims to reflect on how hospitality is unconsciously widespread.
In the TV Section, the Bronze medal went to students of the BA in Graphic Design and Art Direction at the Milan campus, Ilaria Marchetti, Andrea Menegon, and Daniele Oglialoro, guided by NABA lecturer Piero Bagolino. Through simple and positive language, they aim to convince the audience to make an informed choice and say "yes" to organ donation.