NABA Communication and Graphic Design Area scoops the XXI edition of the Spot School Award, Mediterranean Creativity Festival - The Youngest Award. The international competition for graphic design, advertising and communication students comes from the collaboration between RAI Pubblicità, Caritas Italiana, Legambiente, SIET and other partners. The Academy students won four Bronze and two Gold medals. Their success earned NABA the Golden School Trophy for the overall quality of entered campaigns.
All the prizes at the advertising and communication contest
"The truth is uncomfortable" stands out in the awarded projects. It wins the Gran Prix 2022 Municipality of Salerno, the Gold in the Press Section and that in the Digital Section. Led by NABA lecturer Filippo Rieder, Milan campus students Leslie Vogt, Eryka Peniaki and Bobbie Van Leeuwen gave the best outcome answering to the Legambiente brief. Their communication campaign is an incisive and biting indictment of the fast fashion phenomenon: a relevant cause of natural resources and child labour exploitation.
Still in the Press Section, "Lo compri tu lo paga il pianeta" scoops the bronze medal. The project is by NABA Rome campus students Agata Arzillo, Sveva Francesca Paoletto and Maria Vittoria Rossi, supervised by Assunta Squitieri (BA in Graphic Design and Art Direction Advisor Leader at the Rome campus). The same medal goes to "Esperimento sociale" in the Digital Section for Legambiente Onlus - the campaign by Milan campus students Andrea Beggiato, Denise De Tomi, Martina Facchi, Elisa Margarita, Filippo Portinari, under the NABA lecturer Fabrizio Ballabeni's guidance. In the Activation Section, two Academy projects get on the third step of the podium ex aequo. "Certificato di sostenibilità" and "The PollutionStore" have been designed following Legambiente's guidelines. The first one is by Rome students Marianna Lopizzo, Simone Di Salvo and David Colacicco (led by Assunta Squitieri herself). The second is by Milan campus students Carola Re, Gaia Rossi, Isabella Ronchetti, Michele Recchia, Eleonora Vergari, supervised by NABA lecturer Stefano Cucinotta. Finally, the Special Mention Art Direction goes to "So Cool" by Luisa Rauseo, Ema Parreira, Jessica Alexeev, Daniela Diniz, Mariana Lima, under Filippo Rieder's supervision.
Much more NABA campaigns are on the shortlist. To find out more, please visit the Spot School Award website.