A visionary collaboration that has redefined the very concept of the car, thanks to the boundless creativity of our students. Since December 2024, Lexus—an icon of innovative luxury automotive—has collaborated with students from the BA and MA in Design at the Milan campus, giving life to the project “Lexus Design Visionaries: LBX – Redefining Automotive Design”: an intensive creative journey which took shape at NABA’s Rome campus.
From the outset, the initiative set itself up as an opportunity for research and experimentation, where NABA and Lexus engaged in a creative dialogue that pushed beyond traditional boundaries, bringing an unexpected and striking touch of design. At the heart of the project was the Lexus LBX—the brand’s breakthrough hybrid crossover—which became the starting point for students to transform a car into a unique and functional object, distinguished by an unconventional vision.
Are you a company interested in collaborating with NABA?
Contact us here!
“Lexus Design Visionaries: LBX – Redefining Automotive Design”: the students’ work
Starting from an in-depth exploration of the car, the students embarked on a radical creative journey, transforming the Lexus LBX from a simple means of transport into a symbol of innovation, luxury and creativity. They unleashed their imagination, choosing bold and personal approaches to “deconstruct” and “reimagine” details and accessories, enriching the car with new design elements of strong symbolic value.