Visual Design and Integrated Marketing Communication

STUDY PLAN

<p>The Master of Arts allows students to deepen their knowledge and skills through specialised and advanced studies and to acquire the instruments necessary to develop complex communication outputs, through a practical workshop approach.</p> <p>Constanstly engaged in real projects and analysing the fundamental elements of&nbsp; marketing, integrated communication, and contemporary cultural scenarios, as well as thanks to interdisciplinary activities, students have the opportunity to confront the professional context, experiencing new creative and operational models which will support them in the development of a sound professional and project profile.</p> <p>&nbsp;<strong>FIRST YEAR</strong></p> <p>Introduces students to the visual communication project methodology in the field of graphic and branding and provide the basic knowledge of project management, from the economic-financial aspects to marketing, from research to briefing, through advanced studies in project</p> <p>methodology, art direction, phenomenology of contemporary arts.</p> <p>Through workshop experiences and theoretical lectures, students have the opportunity to deal with integrated marketing communication projects, to acquire a sound understanding and ability to execute a communication briefing and to develope effective solutions for complex projects.</p> <p>&nbsp;<strong>SECOND YEAR</strong></p> <p>Students deepen the project dimension with an application approach by implementing communication projects assigned by partner companies in the field of advanced studies of visual communication, art direction and editorial systems for art. Furthermore, a focus on design management addresses the issues of entrepreneurship, business modeling, start-up.</p> <p>A series of cross-disciplinary workshops, several project experiences, and the participation in international contests enable students to gain aware project methodology, knowledge and skills suitable for professional career.</p>