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How to Become Image Consultants?

In the fashion system, there are specialized professionals who are not necessarily involved in the design of clothes and accessories. This includes Image Consultants - professionals who specialize in taking care of their clients’ visual presence in both their public and private moments. A consultant's main task is to build an authentic image, consistent with the individual's values and personality, lifestyle and professional goals. From political and entertainment personalities to entrepreneurs, there is an ever-widening circle of people who rely on image consultants.

What do Image Consultants do?

Image Consultants undertake a series of activities designed to build the best image for their client. During the first assessment phase, characteristics of the client’s current look are assessed. Clothing, make-up, hairstyle and accessories are considered. After that, work begins on the person's style to shape a consistent identity, enhancing personal qualities yet keeping aware of current trends. So, the counseling touches on the four above listed aspects, defining outfits, makeup, hairstyle and style details. Color choices, combinations, volumes, haircuts – anything that impacts personal image is considered.

What skills should Image Consultants have?

The role of an Image Consultant requires soft skills ranging from fashion to image psychology and nonverbal communication. Knowledge of trends is a must have. These professionals must have a 360-degree view of fashion, be familiar with current and classic styles, and know how to match colors and materials. In addition to these skills, related to the fashion industry and attention to visuals, there are also interpersonal skills and empathy. Image Consultants must be able to deal with clients, must understand clients’ needs and personalities, in order to convey them in their image, with aesthetic sensitivity.

How to become Image Consultant?

Like many other professional figures revolving around the Fashion System, there are dedicated educational paths to become Image consultants. At NABA, you can start from the Three-year course in Fashion Design (address in Fashion Styling and Communication). Here, basic knowledge is acquired in the areas of styling and fashion, chromatology, principles of design and communication. These fundamentals should, then, be enriched with studies on personal image impact, perception of others and self-confidence.

What should I study to become an Image Consultant in the fashion industry?
  • Three-year degree in Fashion Design (address in Fashion Styling and Communication)