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How to become a
Content Strategist
What is a Content Strategist?
The Web Content Strategist is a digital marketing professional with skills in content creation for online platforms and in user experience design.
What does a Content Strategist do?
The Content Strategist elaborates the strategy to achieve the company's objectives through the production of text, image and video content and plans their diffusion mainly on digital platforms and online channels.
The content strategist often supervises the work of a team of collaborators with whom, in addition to designing and creating content, he or she conducts market research to discover new trends, deepens the knowledge of the target and the reference audience, and studies competitors.
He/she is also in charge of drawing up the editorial calendar, managing the publication of content and verifying the involvement of the audience in order to increase awareness and boost conversion results.
What skills should a Content Strategist have?
- Engaging Storytelling and strong Copywriting
- Principles of Marketing and Business knowledge
- Data Analysis
- SEO
- Digital and Technical savvy
- Good Communication and Presentation skills
- Empathy
- Multitasking and organization skills
How to Become a Content Strategist?
To become a Content Strategist you need experience in web editing, digital content creation, SEO practices, and digital marketing roles. It is also important to read a lot and be continually updated on digital news. An academic programme towards this profession includes Communication courses that include teachings in Marketing, Copywriting, Management, and Social Media Strategy.
- Visual Design and Integrated Marketing Communication (Master of Arts)