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Advanced level

The whole global retail culture is going through a process of radical evolution, pushed by the irresistible advancements of multichannel business and online shopping. Does retail still make sense today? How much should it change in order to survive? The course will enable participants to understand the role of both visual merchandising and experience design in retail stores, from the display of products to the design of the whole customer journey. Students will investigate the strategies to generate retail spaces that are consistent and coherent to the identity of a brand, aimed to turning the pleasure of shopping into a matter of customer loyalty. This course provides participants with higher level of awareness in the field of retail spaces and brand design, as well as for temporary events, online interfaces and social media tools. This course is intended for final year university students or those with some initial work experience in the field willing to explore new opportunities combining strategy and creativity

Area: Design

Crediti: 3 ECTS

Session 2 July 13th - July 23rd

Session 3 July 27th - August 6th 

Duration: 2 Weeks

Lingue: English

Campus: Milan

Tuition fees:
€ 1.795 for a 2-week session
€ 2.995 for a 4-week session
€ 4.195 for a 6-week session