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The Project

The first Design Residency: a partnership between NABA BA in Design students and Henkel - Testanera. Students have been engaged in a four-days intensive workshop at Fort of Bibbona, in Tuscany, aimed at rethinking the logic of retailing through an innovative and contemporary approach. The goal was to design a new pop-up store concept for the “Haircare, styling and coloring” line of the brand Testanera, with individual and ready-to-install modules.

Area: Design
Courses: Design
Campus: NABA Milan
Collaboration: Testanera Henkel

Video

Project Leader

Claudio Larcher
Design Area Leader
Design Area Leader
Claudio Larcher
<p>Born in Milan, he graduated in Architecture at Politecnico di Milano. After a research period in Spain, in Madrid and Barcelona, in 2002 he founded his own studio, Modoloco Design Workshop, a space for experimentation and research, where diverse cultures and experiences are implemented as architectural and design forms. He has taught at the Faculty of Design and Arts of the Free University of Bozen, at Politecnico di Milano, and lectured in Italian and international institutions. He curated and participated in several exhibitions in Italy, Japan, Spain, France, United Kingdom, Sweden. Ambassador of Italian Design for Switzerland, Albany and Uruguay in 2017, 2018, 2019, he is the author of the books Globetrotting designers (Compositori), Design, scuola e solidariet&agrave; (Fausto Lupetti), Design from the Alps (Scheidegger Und Spiess), and Disegnare un cucchiaio per cambiare la citt&agrave; (Quodlibet).</p>
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Students involved

Massimiliano Bettinelli, Matteo Brasili, Carolina Andrea Colpani, Lorenzo Del Rosario, Ian Devercelli, Giovanni Dipilato, Nicole Giavaldi, Eleonora Invernizzi, Stefan Angelo Karuna Arachchilage, Maria Teresa Lazzari, Chiara Leonetti, Antonio Mocchetti, Ylenia Paladino, Andrea Pelino, Pierluigi Rizzo, Francesca Sangiovanni, Alessandro Sella, Dario Javier Sosio, Maria Testelli, Luca Toscano, Luca Viscardi, Claudia Vitti, Lorenzo Marco Waller

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