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Projects

In a creative sector that is constantly evolving, a well-structured creative portfolio is a powerful tool for anyone wishing to study or work in the fields of visual arts, design, fashion design, audiovisual production, set design, communication and graphic design, as well as media design and new technologies.

This guide explores the key aspects of a strong portfolio, outlining its essential role in both academic and professional contexts and offering practical advice on how to create one that effectively highlights your talent and distinctive identity.

What is a portfolio?

A portfolio is a curated selection of your best projects, developed during your studies, through independent practice or as part of your professional experience, and designed to showcase your skills, style and potential to academic institutions and relevant companies. Carefully composed, it can take many forms — video, photography, text, digital formats, print and more — depending on your background and the context in which it is presented. It is a strategic selection that demonstrates your ability to experiment with different media, develop complex ideas and respond to criticism and feedback.

What is a portfolio for?

As mentioned above, a portfolio is your first professional calling card. It is what you present to the Course Leaders of the NABA Master of Arts and Academic Master’s programmes you wish to apply for, or to the recruitment teams of the companies you are approaching.

In many cases, your portfolio is your first point of contact with the outside world. It therefore plays a crucial role in shaping the first impression people form of you, your creative potential and the full range of your skills and abilities. At the same time, creating a portfolio also allows you to reflect on your work, recognise the progress you have made and identify the areas in which you can continue to improve.

Overall, a creative portfolio is not only a way to present what you have already achieved. It also acts as a bridge towards future opportunities, helping you discuss projects, applications and professional roles through clear evidence of your competence, creativity and personal direction.

What is the purpose of a portfolio at NABA?

The portfolio is an essential part of the documentation required when applying for a NABA Master of Arts or Academic Master programme. It is not mandatory for the Master of Arts in Social Design or for the Academic Masters in Contemporary Art Markets, Fashion Digital Marketing and Communication for Sustainable Innovation. It is also a key requirement for all NABA scholarships. The projects you select allow you to show the Course Leaders that you have the creative drive needed to study successfully at NABA.

For this purpose, your portfolio should include between 4 and 12 projects, depending on the specific requirements of each programme. These should be projects that helped you realise that art, fashion, design, communication and graphic design, set design or media design is the path you wish to pursue. Have you ever invented something, sewn a garment, drawn a comic, shot a photo reportage or even decorated your parents’ living room?

In your portfolio, share these creative experiences to show us what excites you most, what you aspire to become in the future and which area of the Academy interests you most for your studies. Do not worry too much about the finer details: you will have the opportunity to explore your ideas further during the interview with NABA Course Leaders.

How to create a successful creative portfolio: contents

Now that you know what a portfolio is and what it is used for, it is time to look at how to create a successful portfolio from a content perspective, whether you are presenting it to NABA Course Leaders or using it for a job interview.

Cover page

Include your name and surname, together with a brief description of your professional profile, such as Fashion Designer, Graphic Designer, Comic Book Artist or another role relevant to your field.

Table of contents

Define the main criterion behind the structure of your portfolio, whether chronological, thematic, content-based or otherwise, and use it to create a clear, coherent and well-organised table of contents.

Statement of intent

Include a short statement of intent that presents your artistic and professional goals within a broader, long-term perspective.

Curriculum vitae

Your portfolio should always include a concise CV, focused on the skills, tools, languages and experiences most relevant to the area you are applying for. For example, if you are applying for a Master of Arts in the Visual Arts Area, you may include exhibitions, galleries, published works, competitions or awards connected to your practice.

Project selection

When choosing the projects to include in your portfolio, consider the following aspects:

  • Quality over quantity: your portfolio is the result of a series of choices about which works to include and which to leave out. It is always better to present fewer, stronger pieces than to submit a long portfolio containing too many weaker elements.
  • Variety: it is useful to show a range of skills and approaches, demonstrating your ability to adapt to different projects and apply different methods and forms of knowledge. If your selection includes work from several areas of study, open your portfolio with the area you are applying for, then add a limited number of high-quality projects from other fields.
  • Concept: introduce each project with a short description that presents its content and explains how you conceived and developed it.
  • Group work: you may include group projects in your portfolio, but make sure your individual contribution is clearly identified.
08 Articolo Portfolio Header

Honesty

Be honest about your skills and current level. The NABA Course Leader for your chosen programme will use your portfolio to assess your profile and understand both your strengths and the areas in which you can still develop.

Spelling and typing errors

Do not underestimate the impact of spelling mistakes, typing errors or poorly checked text. They can create a negative impression and suggest a lack of care. Always proofread every written section carefully before submitting your portfolio.

Links

Make sure that all links included in your portfolio work correctly.

File format

When submitting a portfolio for admission to NABA, use a non-editable PDF format.

Language

Use the same language as the programme you are applying for. If the course is taught in English, your portfolio must be in English. If the course is taught in Italian, your portfolio should be in Italian. In both cases, you must show that you have an appropriate command of the language of instruction.

Conclusion

Thank the people reviewing your portfolio for their time, so that you leave a positive final impression. Use this final section to include your contact details, such as your email address and personal website, if available.

Plagiarism

Do not submit copied work. If copied material or plagiarism is identified, your application will be cancelled.

How to create a successful creative portfolio: aesthetics

Here are some guidelines for creating a visually strong and coherent portfolio.

Layout

Choose a clear, well-organised layout that allows your work to stand out. Avoid visual clutter that could distract from the most important elements, and make careful use of white space: it prevents the page from feeling overloaded, gives your projects room to breathe and improves overall readability.

Colours

Use a limited and consistent colour palette throughout the portfolio to give it a strong, recognisable visual identity.

Images

All photographs and images must be high-resolution. Portfolios submitted for NABA programmes must include images of at least 300 dpi. Black-and-white images are permitted only when they are part of the project itself.

Typography

Use a limited number of fonts and make sure they are legible, consistent and appropriate for the context of your portfolio.

Format and presentation

Choose a format that enhances your work. If your portfolio is digital, make sure it is easy to browse and view across different devices. If it is printed, use high-quality materials that reflect the level of professionalism you want to communicate.

Learn how to create an effective portfolio with NABA: our webinars

Would you like to learn how to create an effective portfolio to study at NABA? Join one of our webinars: we will guide you step by step through the portfolio development process, helping you present your projects and creative pathway with clarity and impact.