Environmental awareness inspires MA in Visual Design and Integrated Marketing Communication students. During Forum Spazio Aperto, they showcased the graphic projects to promote Milano Bike City - a programme dedicated to cycling and sustainable mobility. The Legambiente Lombardia event took place at Cascina Nascosta.
The visual identity of Milano Bike City
Guided by NABA lecturer Ester Manitto and Massimiliano Martinelli, the MA students of the Rebranding course designed a series of visual identities. They aim to improve citizens' networks and life quality. Concepts stood out for their authenticity and freshness. They were able to grasp a creative vision. Many city organisations joined the Didattica Diffusa programme, which has always distinguished the Course's methodology.
Arianna Censi (Deputy Mayor for Mobility Municipality of Milan) attended the Cascina Nascosta event. Speakers included: Fabio Pelagalli (Course Leader of the Masters of Arts in Visual Design and Integrated Marketing Communication and in User Experience Design), Angelo Barney Lisco (Ciclocentro Cascina Nascosta), Ilaria Fiorillo (Milano in Bicicletta), Daniele Dell'Aquila (Comitato Velodromo Vigorelli Massa Marmocchi), Federico Del Prete (Responsabile mobilità e spazio pubblico di Legambiente Lombardia), Giovanni Morozzo (Responsabile di Milano Bike City) and Andrea Causo (Direttore generale Legambiente Lombardia).