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The collections of the MA in Fashion Design students on the runaway of the July 2022 edition of Rome Fashion Week, promoted by Altaroma, one of the main events dedicated to emerging Made in Italy fashion.
The runway show "Don't Ask Me Why - NABA MA in Fashion Design” presented the outfits realised within A.A. 2021/22, on Wednesday, July 13 at 10:30 a.m. at the Ex-Caserma Guido Reni. It was preceded by the screening of a video about the creations designed by the students of the MA in Fashion and Textile Design of A.Y. 2020/21. The invitation-only event also be streamed on the digitalrunway.altaroma.it digital platform, where it is still available.

NABA and Altaroma: the runaway and the video

Ten designers from the MA in Fashion Design had the opportunity to present their work to an audience of journalists and professionals in the sector: a selection of unique and original looks completely designed and made in NABA. Before the collections appear on the catwalk, the "DON'T ASK ME WHY" video, which lends its name to the entire event that has the artistic direction of Paolo Bazzani (Art Director and NABA professor), was screened presenting a selection of projects, novel ideas inspired by observations of the world, created by the students of the MA in Fashion and Textile Design of A.Y. 2020/21 (the same MA evolved in the following academic year in two separate MA programmes: one in Fashion Design and another one in Textile Design).

The selection of images in the video was curated by Nicoletta Morozzi, NABA Fashion Design Advisor, while the video with related animations was created by S.C. Artroom, a studio that has been working in all aspects of the creative field since 1975. This opportunity with great visibility also makes it possible to present collections that were created during the pandemic period.

The show ended with the creations designed in a special project that took place during the academic year with PROMPERÙ Italia (Peruvian Commission for the Promotion of Exports and Tourism of Peru in Italy) which aims to promote Alpaca yarn as a high-end fiber and bearer of the values of eco-sustainability, tradition and culture of the Peruvian territory.

The soundtrack of the event was created and performed specifically for the occasion by the Saint Louis College of Music: the original music is, for the electronic composition, by the academic students of the Electronic Music Department, while the students of the Two-year specialisation courses of Composition and Applied Music conducted live the tracks they have composed and orchestrated, that will be performed by an ensemble made up of 10 musicians.

When a collection is presented, everyone tries to trace its source of inspiration. In reality, shapes, colors and materials are the natural or forced result of a set of conceptual, sensorial or affective choices that intertwine like the threads of a new fabric, especially when the environment in which the collection is born is a school where market or production conditions do not oblige one to make forced choices. "Don't Ask Me Why" revolves around the concept that there is no reason or, at least, no explicit and univocal reason. The explanation can sometimes contain an entire lifetime or have no foundation, but a sudden outburst of emotion. The important thing is that students recognise themselves in their stories, ready to write a new chapter or move on to a new narrative.

The protagonists and partners of Rome Fashion Week of July 2022

The main collections of Altaroma were created by NABA students of the MA in Fashion Design: Chiara Amico, Rebecca Bertolasi, Shi Chen, Emanuele D’Alessandro, Giulia De Petris, Julie Franco, Nicola Ghezzi, Tommaso Valentini, Xiang Wen, and Minan Zhang. Carlotta Civolani, Maria Llinares Torregrosa, and Tommaso Valentini are the students whose projects were the result of a collaboration with PROMPERU' Italia.

Credits:

NABA Fashion Design Area Leader: Colomba Leddi
NABA Fashion Design Advisor: Nicoletta Morozzi
MAs in Fashion Design and in Textile Design Course Leader – Milan: Luca Belotti
BA in Fashion Design Course Leader Milan: Michele Corradini
Advisor Leader BA in Fashion Design – Rome: Diego Manfreda
NABA Fashion Design Area Academic Assistants: Sara Khalilnejad and Simone Domenico Liscio
Show Direction and Art Direction: Paolo Bazzani
Styling and Casting: Antonio Moscogiuri for CAP74024
Sound: Saint Louis College of Music
Electronic Musicians: Leonard Metz, Davide Barone
Composers: Giuseppe Samaritano e Luca Gentiforti (Conductors during the even), Elisa Lostumbo, Giulio Rosatelli, Leonardo Carfora
Orchestra: Mario Gentili (violin), Alessio Ravieli (violin), Andrea Domini (viola), Emilia Slugocka (cello), Igor Barbero (contrabass), Catia di Giovanni (flute), Ermanno Veglianti (clarinet), Ivan Bernardini (sax), Remo Izzi (horn), Mariele Ecca (horn)
BA in Fashion Design students’ coordination: Andrea Cammarosano with Grazia Alessandro, Aldo Lanzini with Cielo Lien, Luca Belotti
Fashion Lab: Salvatore Averzano, Camilla Bertoni, Francesca Bricchi, Martina Camillo, Gisella Cappelli, Gianluca Catalani, Anna Paola Dos Santos Silva, Ali Karami, Monica Gesualdo, Ekaterina Matantseva, Silvia Personeni, Giorgia Rosano, Jacopo Sileo, Carlo Siviero
BA in Fashion Design students’ coordination for Promperù Italia project: Giulia Bortoli, Simone Domenico Liscio, Alessandro Manzi
Fashion Lab: Monica Gesualdo
Event in collaboration with: Mud Studio Italia, PROMPERU’ Italia (yarns supplied by Itessa and Michell)
Special thanks: Gloria Bertuzzi

MA in Fashion Design and Textile Design students’ (A.Y. 2020/21) projects starred in “DON’T ASK ME WHY” video: Wen Ai, Federica Barone, Giulia Brizzolari, Yushan Cai, Silvia Cannarella, Jessica Ferranti, Viola Fioretti, Mariachiara Fortugno, Arianna Gaudioso, Lorena Grisafi, Claudia Maria Ialacci, Xiaoqi Li, Hongyi Liang, Hao Lin, Meng Liu, Shihui Liu, Jiayi Liu, Yuan Ma, Claudia Montuori, Ziqiu Qian, Julia Cristina Salvarani Diez, Martina Totaro, Matteo Turchi, Marika Vermi, Yili Wang, Zhetian Wang, Yao Yao, Chunmiao Yi, Jiaqi Zhang, Linlin Zhang, Zixin Zhang, Shutong Zheng, Bartu Basoglu, Yiqun Cao, Ge Chen, James Lucretius Ophelian Ekblad, Rao Fu, Jiabei Gao, Shihang Gao, Xiatong Guan, Janaki Bharatbhai Jagani, Cong Cong Jiang, Yuling Jiang, Yingrui Li, Yuan Liu, Xiaoxu Lu, Ran Mu, Yaqi Niu, Isabel Cristina Prado, Zifeng Shen, Shivalika Singh, Xuwen Sun, Shang-Huan Tien, Weijia Wang, Min Ping Wu, Yupeng Yang, Xiaolin Ye, Fenghui Yin, Marianna Zachariadou, Yujia Zhai, Runshan Zhao, Yaqian Zhao.

Don’t Ask Me Why – NABA MA in Fashion Design: event information

EX CASERMA GUIDO RENI, via Guido Reni, 7, Rome
Wednesday, July 13, 10:30 a.m.
Entrance by invitation only
Live streaming on the digitalrunway.altaroma.it digital platform

Cover Picture: ph. Stefano Sciuto