NABA for Venchi
NABA designs the packaging for Venchi Easter 2020 Collection.
Venchi - historical Italian company specialized in the art of chocolate and ice cream, founded in 1878 - asked NABA to reinvent the Easter collection for the brand. The students dressed the eggs with original and impactful patterns and graphics, inspired by many themes including Matisse's masterpieces and the intertwining of leaves and flowers, to entice adults and children with a sweet tooth.
The wrappings thus became creative and collectable artworks with playful or educational purposes, to extend the pleasure beyond great chocolate.
The brand awarded the best projects, inviting the six winning teams to Venchi annual convention in Bologna to present their work and inspiration firsthand.