QS World University Rankings® by Subject Art & Design: for the second year in a row NABA is the Best Italian Academy and in the Top 100 worldwide
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The Programme: overview

This BA guides students into the varied world of communication, which has been increasingly expanding with the spreading of new media and their interesting professional applications. With its three main specialisations, it is an interdisciplinary programme ranging between the various fields of graphic design, from advertising to digital publishing, from digital media to 3D motion graphics. Through the experimental activity of its creative workshops, the students can work on real projects in collaboration with internationally renowned professionals.

Over the BA, students will have the opportunity to:

  • Explore multidisciplinary approaches
  • Conduct research, define strategies and innovate
  • Experiment on real brief with leading international partners
STUDY PLAN
<p>The programme enables students to acquire basic knowledge and skills in the field and to undertake a specialising path in the subject of interest through a project-based and experiential didactic approach.</p> <p>After the first year, students choose their specialisation, with specific and elective courses during the second and the third year and a last specialised semester.</p> <p>&nbsp;</p> <p><strong>FIRST YEAR</strong></p> <p>&nbsp;</p> <p>Introduces students to the basic tools to approach the elements of communication design in the fields of graphic, advertising and visual design.</p> <p>Students learn the necessary skills for graphic design, for the development of creative thinking applied to advertising, for applied arts design projects, and acquire an understanding of professional digital technologies used in creative design and communication, through theoretical, project-based and lab teachings of project methodology, project culture, history of art, graphic design, art direction, computer graphic.</p> <p>&nbsp;</p> <p><strong>SECOND YEAR</strong></p> <p>&nbsp;</p> <p>Guides students towards further improvement in the design of complete communication projects aimed at specific applications by choosing one of the programme specialisations (Brand Design, Creative Direction, Visual Design) and through specialising studies in editorial design, audiovisual languages and techniques, digital technologies, theory and methodology of mass media, multimedia design, art direction, communication methodology and techniques, art editorial, multimedia languages, illustration.</p> <p>Led by teachers through practical experiences, students learn how to design integrated and intramedia campaigns, in different professional fields with regard to brand communication, creative direction in advertising, visual design to explore expressive techniques for visual communication.</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><strong>THIRD YEAR</strong></p> <p>&nbsp;</p> <p>Deepens students knowledge and skills and trains them to independently and professionally manage the complete creative process with regard to the main issues of branding, the development of an original thinking and of experimental applications and to the production techniques that embody creativity.</p> <p>By the end of the programme, students develop a personal method and language through specialising teachings of visual communication, multimedia design, sociology of culture, introduction to cultural marketing, multimedia languages, phenomenology of image, aesthetics<br /> of new media, history of cinema and video, and didactic activities related to the thesis project, in its theoretical and project-based components.</p>

Department: Design and Applied Arts

Area: Communication and Graphic Design Area

Title Awarded: First Level Academic Degree

Credits: 180 CFA

Starting: October 2022

Duration: 3 years

Languages: Italian and English

Campus: Milan and Rome