From soft mobility to the suburbs' regeneration, the projects by Communication and Graphic Design Area students face some of nowadays challenges. Thanks to this attitude, they have won or been selected in national and international competitions dedicated to emerging talents.
The NABA students' projects in graphic design competitions
Students Alejandro Plaza Méndez and Bruno Barišić - from the Academic Master in Creative Advertising, Giorgio Gracis - BA in Graphic Design and Art Direction - and Edoardo Usai - MA in Visual Design and Integrated Marketing Communication - got the special mentions of "DENTSU CREATIVE Comes to Town" contest. Their projects will be on maxi-billboards at Piazza San Babila in Milan. Among the contest finalists were three other students from the same BA and MA: Celeste Di Maio, Chiara De Angeli and Ilaria Demurtas. They all well-interpreted the call's theme: to create a digital campaign about "soft mobility", focusing on those "risk" categories on the roads, such as pedestrians and cyclists.
Alice Pacor and Mario Penxho are the BA in Graphic Design and Art Direction students who won the contest launched by Blue Note. Their proposal will renew the brand’s historical logo. Filippo Tondini — a student of the same BA — was in the final too. The award ceremony took place at the Blue Note itself on December 4.
From Milan to Dubai, graphic design projects and ethical claims
The "Crisàlys" project focuses on women's safety. It took part in Prototypes for Humanity - the annual competition of the best innovation and research projects selected among academic excellence from around the world. Developed by BA in Graphic Design and Art Direction students Marta Bartesaghi, Gaia D'Ettore, Alessia Radaelli and Jeannette Rubino, under the supervision of NABA lecturer Luca Ferreccio, "Crisàlys" is a nail varnish tracing detecting drugs into drinks. The project was presented at the Dubai International Financial Centre.
NABA also took part in the fifth edition of IF! Italians Festival, held at BASE Milano. The event focused on kindness as a tool for the ethics of care. Two projects were presented on this occasion. The first one is that of BA students Liliana Ray, Bazzurro and Eleonora Arcusio (winner of the WPP Talent Award 2022) for Bridgestone. The second, "Minimarket", is by MA in Visual Design and Integrated Marketing Communication students: Yuri Mondinini, Lorenzo Guzzo, Marco Trebbi, Carlo Mione (who won bronze in the "Students" category at the ADCI Awards 2022).
To conclude, Giovanna Pia Montrone - a BA student in the Communication and Graphic Design Area - won the VIAPADOVAMONDO contest. The competition was born from an initiative of Tunnel Boulevard to regenerate a railway passage in Via Padova in Milan. The landmark created provides a graphic identity to the multiethnic and multicultural community living in the neighbourhood.
Cover: “Minimarket” by students Yuri Mondinini, Lorenzo Guzzo, Marco Trebbi, Carlo Mione.