NABA announces that on July 21st took place the final moment of prize-giving that awarded the best project born from the call to action launched by the Academy in collaboration with Wash Out, brand part of Telepass Group, leader in the Italian mobile car-washing industry.
The students of the BA in Fashion Design were involved in the creative and technical challenge of redesigning the “Washers’” uniforms, professionals in the vehicles cleaning and car care services. The project is part of the brand’s image current renewal that includes a new fashion identity conceived keeping in mind the values of recognisability, aesthetics and functionality.
Congratulations to Benedetta Silvestri, whose project was awarded as the most aligned with Wash Out’s expectations: a collection that revolves around sustainability and practicality, with a bespoke choice of materials, and a distinctive design concept. The other selected students, whose ingenuity was appreciated by the brand as well, were Margherita Fava, Elena Palumbo, Ruggiero Christian Torre, and Giulio Vella.
The next step of the collaboration is the development and production of the uniforms that will transform the winning project into clothing and accessories, soon to be wear by Wash Out team in Milan, Rome, Turin, Florence, Bologna, and Monza.