NABA participated in the contest part of the campaign #CreateforSleep, which involved the students of the BA in Graphic Design and Art Direction, coordinated by lecturer Pietro Puccio, in the initiative aimed at raising awareness on narcolepsy and its symptoms through creativity.
The contest was born from the desire of favouring an easier understanding of the disease and is part of the campaign #CreateforSleep, created by AIN (Associazione Italiana Narcolettici), with the patronage of AIMS (Associazione Italiana Medicina del Sonno), in collaboration with the Academy and with the unconditional support of BIOPROJET Italia.
The illustrations received were evaluated by a jury made up of representatives of AIN and AIMS, professional illustrators, and journalists. The judges identified 5 finalist projects among those that best represented the Red Flags, a set of symptoms of narcolepsy designed to help general practitioners and pediatricians in the diagnosis.
Immediacy is one of the most appreciated features of the project by Anna Bonomi, student of NABA BA in Graphic Design and Art Direction, who was awarded as the winner of the contest. The author decided to make the symptom of drowsiness the protagonist of her illustration that depicts a young boy who, while at school, struggles to keep his eyes open and all the objects around him float in a surreal, almost liquid and dreamlike atmosphere.