NABA presents a new edition of its Design Marathon, the Academy’s format now in its 9th edition that took place from 20th to 22th November remotely, in collaboration with Roche, international group pioneering in pharmaceuticals and diagnostics.
In the 48-hour long creative session, NABA and Roche challenged the 10 teams, each one made up of 5 students, guided by two mentors, NABA Lecturers Roberto Clemente and Giorgio Laboratore, to conceive a product design and communication project, based on Roche’s brief “LIGHTS ON. Fare luce sulla SM”. The brief involved the students of the Academy in the design of a product or a collection of products capable of raising awareness on Multiple Sclerosis and to reveal its impact on the lives of people who are affected by it.
The winning project of the Design Marathon “2 Reflect – Effetti collaterali” was designed by BA in Graphic Design and Art Direction students Veronica Castellini, Paolo Cerati and Claudia Veronelli, by MA in Interior Design student Piero Fallarino, and by MA in Product Design student Bianca Nannini, whose project was based on the concept of a game of mirrors.
Congratulations to the two special mentions as well. The first one was awarded to the project “Come stai?” an outdoor campaign created by the students of the BA in Media Design and Multimedia Arts and of the BA in Design Emmanuel Blay, Elvis Darkwah, Sherin Kodikarage, Daniele Paternò and Sarah Vigani starting from the question “How to make invisible people visible?”. The second special mention was awarded to “SMART - L’unione fa la luce”, presented by the students of the BA in Graphic Design and Art Direction and of the MA in Product Design Domiziana Doronzo, Federico Gariboldi, Miriana Leuci, Elisabetta Luisotto and Laura Siviero that conceived an initiative for the World Multiple Sclerosis Week.
On NABA social media it is possible to find out more about the Design Marathon through the dedicated videos.